We’ve never seen this kind of change in our lives, or in our grandmothers’ lives. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

THE GREAT WEALTH TRANSFER

What You Need to Know About This New Era

“The Great Wealth Transfer” sounds like long-ago history, but it’s happening as you read this newsletter. Right now, half of all wealth is held by Boomers. Over the next 20 years, it will be inherited.

And women will control more money than they ever have.

This gender shift is happening in two ways. Women tend to live longer than men, so more women Boomers will manage their wealth independently. Meanwhile, money will be handed down. Gen X will receive some, but the much larger millennial generation — with its record numbers of single women — will end up with most of it.

Some sources have this amount of money at $84 trillion. Others say it’s closer to $129 trillion, thanks to government policy during the pandemic. And we don’t need to wait a generation, either: This is going on right now. In fact, by 2030, American women will manage at least $30 trillion; that’s more than the national GDP.

We’ve never seen this kind of change in our lives, or in our grandmothers’ lives. Read our advice on how to prepare for a transfer of wealth.

Read the rest

🥳 Free workshop to help you prep for 2024

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ICYMI, THE BIG PICTURE RE: 2024

This market analysis on 2024 — from our Chief Investment Officer Dr. Kwan — is our Roman Empire, if we can say so ourselves.

“I have stock in a company that fired my ex-husband.”

— Ellevest community member on how she boosted her confidence after divorce. 🔥 You don’t have to do divorce alone. An Ellevest Certified Divorce Financial Analyst® (CDFA®) pro can be your partner with our new divorce consultation.

Hello, is it these tabs you’re looking for?

“Women may not be as aggressive as men when it comes to investing [...] because they like to hang on to their cash,” explains Emily Green, head of Private Wealth Management at Ellevest. “The average woman keeps 70 cents of every dollar in cash. That costs the average woman hundreds of thousands because they aren't investing and getting that compound interest. Those are real numbers.”
Tomato, tomahto. Read why the Washington Post is calling the Great Wealth Transfer … the Big Shift.
St. Paul, Minnesota, voted in the youngest and most racially diverse council in the city’s history — and they’re all women, too. Brb, researching moving to St. Paul.
From PWHL's record-setting launch to Coco Gauff's game-changing new serve, The GIST shares sports news beyond the scores. Experience smart takes, diverse voices, and inclusive vibes. Subscribe for free today. 🏒🎾
A guide to leaving your job. (Spoiler: The first step is about money.)
How long does $1 million really last you in retirement? It depends on where you live.

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This week’s newsletter was brought to you while watching Niecy Nash-Betts’ Emmy acceptance speech. Forward it to your friends who need a reminder to believe in themselves.

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DISCLOSURES

*The “GOBIG” Promotional offer is for those who 1) sign up for an Ellevest plan on or before 11:59 PM EST on 1/31/2024 (the “Promotional Period), 2) make an initial deposit of $1 or more into an Ellevest non-retirement investment account, and 3) are a client at the time the $24 is applied to your account. This Promotional Offer cannot be applied to an existing Ellevest plan, and is only available to the first 500 eligible new Ellevest digital clients who redeem it before the Promotional Period ends.

This Promotional Offer is not valid in conjunction and cannot be combined with any other offers or promotions. Clients who enroll with promo code “GOBIG” before the end of the Promotional Period will pay no Ellevest plan fee for the first month of their plan period, starting on the date the Ellevest Plan Terms and Conditions Agreement is acknowledged (the “Effective Date”). After 1 month from the Effective Date, the applicable fees for the Ellevest plan will be applied and other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Plan Terms and Conditions Agreement will apply.

Digital clients who enroll with promo code “GOBIG” and make an initial deposit of $1 or more to a non-retirement investment account within the Promotional Period will receive a promotional amount of $24 added to their Ellevest investment account. Ellevest’s processing time for depositing the $24 promotional amount into a client’s Ellevest account may be up to 90 days after the Promotional Period ends. Ellevest reserves the right to refuse to award you the Promotional offer if it determines, in our sole discretion, that the promotion was claimed under wrongful or fraudulent circumstances, that your participation is against the spirit of the program, that making payment would constitute a violation of your Ellevest Plan Terms and Conditions Agreement or applicable federal or state law, or that incomplete or inaccurate information was provided. Ellevest reserves the right to end or modify any promotion at any time.

All opinions and views expressed by Ellevest are current as of the date of this writing, are for informational purposes only, and do not constitute or imply an endorsement of any third party’s products or services.

Information was obtained from third-party sources, which we believe to be reliable but are not guaranteed for accuracy or completeness.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities, and should not be considered specific legal, investment, or tax advice.

The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.

Investing entails risk, including the possible loss of principal, and past performance is not predictive of future results.

Ellevest, Inc. is a SEC registered investment adviser. Ellevest fees and additional information can be found at www.ellevest.com.

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What The Elle - 💰 A colossal shift is here …

What You Need to Know About This New Era

“I have stock in a company that fired my ex-husband.”

Join the thousands of women invested with Ellevest.

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🗑️ The Best Worst Day

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