Why "Aquatic Blue" Is Poised To Be Beauty’s Buzziest Color For 2024

Jan. 19, 2024

While most folks on BeautyTok spent 2023 trying to master the art of the #cleangirlaesthetic, celebs were quietly entering their blue period. In the last few months, Hailey Bieber complemented her glazed-donut skin with “ocean eyes,” Selena Gomez decorated her lids with icy blue pigments, and Zendaya rocked blueberry milk nails. Always the trendsetters, these three stars were ahead of the game: In 2024, the color blue is slated to take over the beauty world, and there’s a psychological reason why.

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Billie Eilish Somehow Made Librarycore Feel Punk Rock

She pulled out all the sartorial stops in a custom Thom Browne ensemble, which aligned with her affinity for polished silhouettes and punk accents. She paired a white button-down with a skin-tight LBD with an edgy bustier bodice. Keeping the librarian vibes going, she popped on circular glasses, which complemented her mismatched earrings and chunky rings.

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Jenna Ortega Paired A Sheer Corset With A Throwback Y2K Trend

Jenna Ortega is always keeping us on our toes with her fashion choices. One day she’ll lean into a delicate, ethereal aesthetic, and the next, she’ll be right back in library-goth chic. Recently at an even in Los Angeles, she wore a black pantsuit with an NSFW twist. Instead of a traditional button-up, Ortega wore a sheer corset with see-through paneling along the torso and down the cleavage.

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In 2021, a year after she starred on The Bachelorette, she completed New York City’s 26.2-mile race in just 4 hours and 40 minutes. Recently, she’s become more of a Pilates girl, but she’s looking to lace up her sneakers again. “I want to get back into running as much as I used to,” she says.

BEAUTY

2024's Biggest Tattoo Trends, According To Experts

As you start to organize your Pinterest boards for the year ahead with hairstyle and outfit inspo, remember to create one for all the fun tattoo trends that are about to take over in 2024. Some of the biggest trends include pet portraits, minimalist designs, dainty hand tattoos, and more.

BEAUTY

An Honest Review Of CoverGirl's Viral Skin Perfector Essence Foundation

Over on BeautyTok, products seem to go viral on an almost hourly basis. One creator said this CoverGirl formula gives a radiant bare-skin cover effect, while another said it seems like the perfect drugstore dupe for the also-beady Chanel Les Beiges Water-Fresh Tint, which costs $70. So, is it worth all the viral hype?

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Why "Aquatic Blue" Is Poised To Be Beauty’s Buzziest Color For 2024

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