Morning Brew - ☕ CES and know

Retail takeaways from CES.
January 22, 2024

Retail Brew

Listrak

On this fine Monday, chances are you’re reading this on your smartphone, which means you may be eligible to win $10,000 from Siggi’s. What you’d need to do: Write a short essay about “why you need a digital detox in your life” and are thus willing to give up your smartphone for a month. If you’re one of 10 winners, you’ll be sent a lockbox to put your device in for a month and…a flip phone.

In today’s edition:

—Alex Vuocolo, Erin Cabrey, Katishi Maake

CES

Conference call

CES 2024 Anadolu/Getty Images

Compared to the flashy new robots, electric vehicles, and VR headsets that other industries highlighted at the Consumer Electronics Show last week, retailers were arguably more focused on immediate, short-term innovations rather than grand futuristic visions.

Deborah Weinswig, CEO and founder of Coresight Research, summed up retail’s contribution to the annual tech conference as “less speculative” than in past years and said “a lot of what they’re showing is available and can be implemented.”

Walmart, for instance, announced a number of tech upgrades during its keynote speech that are already available to select customers, including seamless checkout at certain Sam’s Club locations and expanded drone delivery service in the Dallas-Fort Worth metro area. The retail giant also highlighted how it’s using AI—a ubiquitous two-letter acronym at CES—to draw better analytics from consumer data and then provide this information to merchants.

In another example of more practical AI applications, Meta announced a partnership with advertising agency Dentsu to launch “intelligent messaging” services for brands that are currently struggling to respond to the customers who reach out via social media apps.

Among product makers, however, the new tech on display was decidedly flashier.

Keep reading here.—AV

     

PRESENTED BY LISTRAK

Slay the new year

Listrak

What’s the trick to making 2024 one for the books? Retail customers who are seamlessly linked + effortlessly accessible across every channel. Yep, we’re talking email, SMS, identity resolution, push notifications—you name it.

Enter Listrak. Their unified platform puts everything in place to get you actionable insights for better precision targeting and individualization. Trusted by 1k leading retailers like Untuckit and Le Creuset, Listrak is an absolute game changer.

Classic shoewear titan TOMS made the switch to Listrak, consolidating their email and SMS programs and adding a new revenue channel: Listrak’s identity resolution marketing solution. The results? TOMS achieved true cross-channel orchestration and an 86x return on ad spend.

Make 2024 a marketing party.

STORES

When one store closes

People walk outside a Dollar General store. Scott Olson/Getty Images

The outlook for US retail store openings and closings in 2024 looks slightly sunnier than last year, per a recent report from research firm Coresight.

In 2023, US store openings outpaced closings for the second straight year. Major retailers closed 4,913 stores (totaling 88+ million square feet), up 28.6% year over year, and also opened 5,645 stores, up 4.7% annually. Home and office retailers were the leading sector for closures, accounting for nearly a third of them, followed by apparel, which shuttered 1,046 stores. General merchandise discount stores had the most openings, at 34.3% of all openings.

  • Bed Bath & Beyond had the most store closures (886), while Dollar General led the charge in store openings (1,009).
  • Off-mall retailers saw the most openings and closures of any retail location type.

This year, Coresight foresees 4,000 retail store closures and 5,500 openings in the US. About 592 stores have closed (407 of those closures being drugstores) and 1,611 have opened (including 880 discount stores) already this year, as of January 12. The firm projects that clothing retailers and drugstores will be the closures leaders, while discount stores will remain the top sector for openings.

Keep reading here.—EC

     

RETAIL

Going once…

A Rite Aid store viewed from a parking lot. Justin Sullivan/Getty Images

Welcome back, everyone. Keep reading for our unofficial call to action today. But first, let’s dive into what’s happening in retail this week.

In stores: Pharmacy chain Rite-Aid ended 2023 on a less-than-stellar note after filing for Chapter 11 bankruptcy in October. Part of the company’s restructuring includes shedding its 1,900 stores.

In events: On Thursday, PayPal will host a preview of a number of innovations—including from Venmo—it plans to bring to market this year. The keynote address by president and CEO Alex Chriss will be available on PayPal’s YouTube channel.

In savings: We hear today is the Super Bowl for bargain hunters. Influencers in the coupons/discounts/clearance space believe that Ross Dress for Less will have crazy markdowns on Monday. (Drop us a line if you can confirm this.)

Keep reading here.—KM

     

TOGETHER WITH STITCH FIX

Stitch Fix

Peep the fashion forecast. Did you predict denim maxi skirts and cargo pants would have a comeback in 2023? We sure didn’t. Thankfully, the Stitch Fix 2024 Style Forecast is here to help us stay informed on this year’s rising trends. Get stylist insights, data-backed predictions, and more. Check it out.

SWAPPING SKUS

Today’s top retail reads.

Kirk in progress: Wendy’s (which serves Coke, not Pepsi) tapped a PepsiCo exec, Kirk Tanner, as its next CEO. (CNBC)

App-rehensive: How tension between Apple and certain developers may hamper the success of its soon-to-be-released headset device Vision Pro. (Bloomberg)

Selling like hotcakes: Why more restaurants, including Wendy’s and Taco Bell, are expanding their breakfast menus. (Marketplace)

Ready to crush the year? Partner with Listrak. Their unified platform can eliminate your data silos and give you a seamless view of your customers across all channels. Let’s get the marketing party started.*

*A message from our sponsor.

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

A cannabis-infused beverage brand, Cann, is promoting itself as an option for Dry January participants.

You tell us: Are cannabis drinks consistent with the spirit of Dry January, or should Dry January participants avoid those, too? Cast your vote here.

Circling back: Last time, based on a prediction from a resale executive’s prediction that more brick-and-mortar locations will carry used items alongside new ones, we asked if you thought that was a good idea. Nearly two out of three (64.3%) of you said yes, more retailers should carry used products alongside new ones in their brick-and-mortar locations. Another 31.6% of you disagreed, saying retailers should offer used products only on separate, dedicated websites, while 4.1% of you didn’t know or weren’t sure.

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