Alright, let's get some things straight before I drop the framework
So, you're diving into dropshipping, huh? First off, let me disappoint you, DO NOT START A ONE-PRODUCT STORE or a NICHE STORE as you do not have an understanding yet of what is working. You're not quite ready to figure out what clicks yet. General stores are your best bet as a beginner to get some momentum rolling as a beginning dropshipper.
Now you might be wondering, "How am I supposed to compete against the big online retail giants with just a basic general dropshipping store?"
Listen, it's time to ditch that broken mindset. Understand this: in drop shipping, you're not competing with anyone. Our framework is all about catching speed and momentum to get those mindlessly scrolling buyers on Facebook to buy your product, just one time. We're not drop shipping because we want long-term customer relationships, this is not the business model for that.
And yes, I agree. It’s expensive to get those customers on your store just to buy your product once and then they can fuck off. Yeah for real tho, nobody likes waiting for their order for 12+ days, and nobody likes your products from China. And I will be probably the first one to tell you that, but it’s true. However, when you do it correctly, like I will be showing you in the framework. This model is great to make some bread so you eventually can do something else or just keep dropshipping like my team and I do.
Consider this: hundreds of millions of people are snapping up products online every single day, and that number's only going up. There's more than enough space for you to make millions in $$$. Your job? Just make your general store look presentable. Heck, it doesn't need to be flawless. As long as you follow the steps to differentiate yourself from other drop shippers within the local EU markets as. You are good to go.
Remember, it's the product that does the selling. If you can create an offer that customers just simply can not resist, and know how to tug at the customers' heartstrings with your ads & product descriptions, you're golden. These sales will start rolling in fast.
I have been in the same shoes as you. If you do not start with a General store you will still see results. But that’s not the point, I want you to have growth faster and outperform any other drop shipper out there.
General stores will be the easiest & fastest bet for you to make your first profits. It allows you to test various products if you don’t have the feeling of picking the right products. And no, don’t tell me you do, because you made a couple of sales on your one-product store. And yes, I will be sharing the exact product research strategies my team and I have been using for the past years.
To give you a better understanding, you always can switch things up later on. What I mean by that, is once you get your first successful general dropshipping store running. Feel free to go into whatever niche you like as you have built up some knowledge and experiences within your first successful general dropshipping store. Hopefully, this success lead you to understand how to market your products better and how to pick the right products.
And for you one-store product fanboys out there. Wouldn’t it be a better strategy just to start with a General store, test your products in there, and then move over to a one-product store when you found yourself a winner? Instead of wasting your time beforehand, building one-product stores out, without you even knowing if your product has market fit?
FYI, We kicked off with general stores back in 2019, and guess what? We're still running them, and still doing days with over $10k in sales. For the ones asking, why I'm still doing general stores? Because it simply just works for us. Not only that, general stores allow us to test at least 15+ products a day which is crucial if you want to be successful in dropshipping. SPEED IS EVERYTHING.
Besides that, It’s better to have 10 Bronze winners running doing you each 20k a month then 1 gold product doing 200k a month. Bronze product dies out? No worries, no drop in revenue as we still have 9 other bronze products running and we keep introducing new products daily. That’s why I prefer general stores over any other model. It simply allows us to test an unlimited amount of products.
This is the exact Framework you should follow:
1/ Building your store
You have to understand that dropshipping is a fast-paced space, and you have to be quick when testing your products. I highly advise you to start with building your general store first As the products you found today might not be working the next day.
THIS IS WHAT YOU SHOULD FOCUS ON:
Build your store out in any of the local EU markets.
Localize your logo & domains, instead of Pantino.be do Pantinoberlin.de
Translate the whole store into the market's native language.
Use local payment methods and local store currency.
2/ Setting up your customer service email
Since you're just starting, we won't dive into an elaborate customer service system – that's big bucks and you're not there yet and you don’t need it yet when you do low volume. I recommend getting a Google Business email. It adds a professional touch and is more than enough for now.
Set up your business email with Gmail business.
Purchase the cheapest plan, which will cost you $6/month or so.
As you do customer service daily, you will recognize the most commonly asked questions.
Later on, create templates for these questions so you can work efficiently.
3/ Product research
Remember, no matter how slick your store looks or how smooth your operations run, it's the product that makes or breaks your success. It's what sets you apart from the other dropshippers who never make it off the ground.
HERE IS HOW TO FIND WINNING PRODUCTS:
Use tools like Dropship.io to scout winning stores.
Use tools like FB ads library to spy on their winning products.
Track the store revenue back within Dropship.io for validation and top-selling products.
Copy & paste already what is working.
4/ Contacting suppliers
If you just starting I recommend using SPOCKET to fulfill your orders. Once you get more experience and do at least 20+ in sales every day, move over to a private supplier who can source & fulfill your orders.
Connect your Shopify store with SPOCKET.
Find the products you are selling on Aliexpress.
Connect the product back to SPOCKET.
Automatically fulfill the orders from there.
5/ Test your first products
We always use Facebook ads, Facebook ads are still king. It is the most optimized platform and has the most users and the best audiences. The process is pretty straightforward.
FOLLOW THESE STEPS:
Test with $50 Campaigns if you are a beginner, divided into 5 ad sets.
Target 1 open interest (no audience) & 4 other ad sets with different audiences that align with the product you are selling.
Test 1 to 3 creatives within the ad set.
Ad copy can be generated easily with Chatgpt, same for the headline.
6/ Kill losing campaigns
Don’t be frustrated if your campaigns are not working. It’s part of the game that is why you have to be consistent. Most of the products you test will fail, but keep going. You can already see what to kill after $10 in spent within your ad sets.
FOLLOW THESE RULES:
Are your CPCs & CPMs high and you have no ATC in any of your ad sets after $10 spent You should kill the ad sets already and move on.
Are your CPCs & CPMs high but good CTR and you have at least 1 ATC within your first $10 spent in your ad set, you can give it $5 more spent to see how it performs the next day.
Are your CPcs & CPMs and CTR good, but you don’t get any sales or add-to carts within your first day of spending? Check if you can improve anything on your product page.
Do you have good CPCs & CPMs but bad CTRs? You can try to relaunch the ad sets the next day with new creatives to see if you can improve your CTR.
7/ Scale winning campaigns
If you made any sales within your ad sets, make sure to let these ad sets run for another 48 hours to analyze the performance as it might fluctuate from day to day.
Always analyze in 72 hours if you see promising results
After 72 hours duplicate your winning ad set twice within the same campaign
Use 2 different audiences that are recommended by your winning set.
Launch for the next day.
Always analyze in 72 hours if you see promising results.
Duplicate your $10 ad set 4 times within the same campaign
Now start testing the ad set with the same audience but with different budgets. Adset 1= $15, Ad set 2= $20 , Ad set 3 = $30 , ad set 4 = $50
Launch for the next day again, and analyze within the first $10 spent on your scaled ad sets to see if you should turn anything off. If it has a couple of sales or is breaking even. Just let it run for another day.
8/ Introduce new creatives
As your campaign is profitable., you probably have made some $$$ already. Use it to invest, don’t get comfortable because your product will die if you don’t introduce new creatives.
Use video service providers such as LAUNCH ADS, we have a 15% discount code “DSRenaissance15”.
Order a package and they will create new converting creatives from scratch within 3 days.
Buy GIFS if needed to improve your product page
Consistently introduce new creatives weekly
9/ Optimize product pages
We always implement the copy & paste method before we have any validation of the product. It’s time to optimize your landing pages now for maximum conversions & profits.
USE THESE TIPS & TRICKS:
Optimization Above the Fold for Enhanced User Engagement.
Milk your product page with social proof, use testimonials, reviews, UGC videos, etc.
US VS THEM - compare yourself with other brands, And feature the features you stand out in.
Any long-form Product landing page should have Multiple CTA's
10/ Repeat the process
Most dropshippers fail, and why do they fail? Because they are not consistent. Even when you keep failing, it’s not a problem. You learn from your mistakes and analyze what went wrong. Take a step back, and see what you can improve.
STAY CONSISTENT ON:
Regularly introducing new creatives for winning products.
Optimizing your product pages for winning products.
Testing at least 2 to 3 products a day.
Keep learning new skills such as page building on Pagefly.