What it takes to get paid by YouTube, TikTok and other social platforms

What it takes to get paid by YouTube, TikTok and other social platforms

Digiday has the lowdown on which platforms are offering what revenue share models and creator funds.

Additional coverage:

• It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. But executives have just outlined their priorities for the year ahead.
• The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before.
• As Walmart’s retail media network matures, buyers see it as the leader of the pack among the bevy of retail media networks — aside from Amazon of course.
• The squeeze on agency holding companies keeps getting tighter, so much so that holdco CEOs have mastered a specialized dialect. Here’s a guide to what they say versus what they really (might) mean.
• The James Beard Foundation hopes its new rebrand grows its audience.
• From our sister site, Modern Retail: Why the Japanese company behind Pac-Man isn’t changing a thing with its first U.S. store
• Our most-read story this week: How Amazon Prime Video made itself an essential pick for brand media plans