• Here’s how to navigate “the great negotiation.”
• Why is TikTok usage starting to slow down?
• The Kum & Go gas station chain is getting a new name. You could say it’s Kum and Gone.
• Here’s how Halara manages to stay viral on TikTok.

Monday: Chances are you’ve been tasked with naming a product or a concept (or a friend’s business, for that matter). It’s kind of like how people ask comedians to tell a joke. It’s what we do, technically, but it doesn’t necessarily come straight off the cuff. Pocket these tips for next time.

Tuesday: Optimize your email marketing with these 14 research-backed split tests.

Wednesday: TikTok has provided best practices for web auction campaigns. Take a look at recommendations related to creative.

Thursday: These are the 9 myths about SEO to leave behind in 2024.

Sarah asked, “Is Facebook bringing back polls on Pages?

Candy asked, “Do you have any examples of web-based event pages with the sponsors listed? Is there a beautiful way to display them?”

Mahayla asked, “What is the best way to embed a video on Mailchimp?”

Kristopher asked, “Any recommendations for a free simple time tracking tool?”

We love polls, and you love our polls. Here’s what we learned about our sizable community of Daily Carnage subscribers this week:

32.1% of marketers carry a Yeti water bottle, the mode response. Now you have a fun fact to share.

39.6% of marketers never split test email subject lines. Kind of shocking, right?

45.5% of marketers plan to test Google’s conversational AI for search ads. So, put it on your radar.

31.9% of marketers pay for generative AI tools. Is it worth upgrading?

Ingredients

• 3 large oranges
• 1 small lemon, plus lemon wedges for rims of glasses
• 1 (2-inch) piece fresh ginger, peeled, halved lengthwise, and smashed
• 1 cup granulated sugar, divided
• 2 (750-milliliter) bottles dry Pinot Grigio
• 5 whole star anise
• 2 cinnamon sticks
• 1 teaspoon vanilla extract
• Pinch of kosher salt

Steps

1. Using a vegetable peeler, remove peel in wide strips from 2 oranges and from half of the lemon. Juice lemon to equal 2 tablespoons juice; set juice aside.
2. Heat orange peels, lemon peels, ginger, and 1/2 cup sugar in a large saucepan over medium-high, 7 to 9 minutes.
3. Slowly stir in wine, star anise, cinnamon sticks, vanilla, and reserved 2 tablespoons lemon juice. Reduce heat to medium-low, partially cover, and bring mixture to a vigorous simmer. Reduce heat to low, and simmer 10 minutes. Remove pan from heat, and let mixture steep 20 minutes.
4. Meanwhile, grate remaining orange to equal 1 packed tablespoon grated zest. Combine orange zest, salt, and remaining 1/2 cup sugar in a small bowl. Using the back of a spoon, stir and crush mixture until mixture is fragrant and has an orange tint; set aside.
5. Return pan to heat over medium, and cook, stirring occasionally, until warmed through, about 4 minutes. Pour wine mixture through a fine wire-mesh strainer into a large heatproof bowl; discard solids.
6. Rub rims of heatproof glasses or mugs with a lemon wedge; dip rims of glasses into orange zest–sugar mixture. Carefully ladle mulled wine into glasses, and serve warm.

Recipe by Food & Wine

Answer: Linkedin will sunset predictive audiences.

In fact, it’s lookalike audiences that will disappear from LinkedIn in February, so your existing lookalike audience will become static and un-editable. LinkedIn recommends predictive audiences or Audience Expansion as alternatives.