• Report: One third of U.S. adults are on TikTok, and more of them are women.
• Here’s what Meta’s new Engaged View metric means for video ad measurement.
• TikToks are appearing in Google’s Search Generative Experience and Featured Snippets.
• How do we get our hands on the Nike Swoosh pillow?

Maybe you’re part of discussions on AI ethics for your organization. Or maybe you’re working to conceptualize your own guardrails and boundaries. Consider these 5 tips to drafting a living policy for responsible AI use:

1. Define key terms. Not everyone is coming to the table with the same experience and lexicon. This terminology will need to be updated frequently as the landscape evolves.
2. List your dos and don’ts. For example, “don’t input proprietary information in generative AI tools” and “do keep comprehensive records of data sources, inputs, and outputs.”
3. Communicate approval on the use of tools. Consider assembling a “green list” of AI solutions that your team can explore, as well as a “red list” of tools with explicit reasons to avoid. Have a process in place for employees to submit a request to use new tools for clear purposes.
4. Articulate clear ethical guidelines. Include a statement of moral positioning on the subject of generative AI in your organization, like “Don’t use output to create misleading, fraudulent, biased, or harmful content.”
5. Specify governance and oversight. Make it explicitly clear who is responsible for reviewing AI usage and responding to legal inquiries.

Read more at AdExchanger.

Podcasters! Did you know that YouTube finally supports RSS integration? You can now connect your RSS feed to YouTube Studio, where your podcasts are uploaded as YouTube videos. You can also opt in to YouTube’s ads and take advantage of the analytics dashboard.

Sponsor an entire week of The Daily Carnage for $2,500.

That’s 50,000 impressions from tens of thousands of marketers.

SAXX has partnered with Hanky Panky Lingerie Underwear for a ballsy new Valentine’s Day campaign. You can get your hands on this anatomical 14-karat gold necklace with natural round-cut diamonds for just $5k, and it even comes with a matching set of his and hers undies from the brands.