Spotify, Joe Rogan Strike New Deal Worth Up to $250M
Spotify, Joe Rogan Strike New Deal Worth Up to $250MJRE to be distributed broadly, including on YouTube, rather than exclusively on audio-streaming serviceI’m not surprised. Happy for both Spotify and Joe. He wasn’t going to find a better platform. Spotify wasn’t going to let a top-tier star float away. Thus…. Spotify announced a new multiyear partnership deal with Joe Rogan for “The Joe Rogan Experience.” WSJ:
Rogan’s previous deal with Spotify ties his payout—estimated to land at around $180 million to $220 million by the end of its term this year—to audience-number targets. Spotify spent heavily on podcasting in the format’s early days to build large audiences from its biggest shows. While that early foray into podcasting proved costly, Spotify surpassed Apple to become the most popular podcast listening platform. Asked about how his style has evolved over the years, Rogan said:
Any specific guests stand out?:
Check out Joe’s Green Room playlist here and watch new episodes of The Joe Rogan Experience each week on Spotify.
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