AI Shopping Buddy, Chatty Maps & The Deah of Bard?

Hey, GrowthHackers!

Get ready for a whirlwind of updates that'll impact your strategies! Staying ahead of the curve is essential in our fast-paced world, and this week is no different. Let's dive into the updates that'll impact your growth strategies.

WHAT'S NEW?

🤖 Goodby Bard, Hello Gemini? Google Bard is now powered by Gemini Pro, offering features like double-checking responses and image generation. Leaks suggest a potential name change to "Gemini," a paid tier for advanced "Gemini Ultra," and a possible Android app launch on the horizon.

▶️ Video Takes Center Stage: Platforms are doubling down on video engagement. Even X/Twitter is beta testing vertical video ads with reported 7x more engagement. 

🛍 Haaaave You Met.. Rufus? Amazon is testing Rufus, a virtual shopping assistant powered by AI. Imagine a helpful friend guiding you through product options, answering questions, and streamlining your shopping journey. Could Rufus be the future of personalized e-commerce experiences?

🗺️ The Google Maps AI Chat Experiment: Google is testing yet another AI feature. This time, the tech giant announced they are starting tests to help users discover new places with conversational AI. Based on the user prompts, Maps’ will cross detailed information about more than 250 million places to quickly make suggestions for where to go. Is this the end of the where to go out for dinner dilema?

🖱 Beyond Clicks: Click-through rates might not be the whole story anymore. Meta just announced a new attribution setting for their video ads: Engaged-view Attribution. This new setting is designed to capture conversions driven by video ads even if viewers don't click right away, offering a more holistic understanding of a customer's path to conversion.

🍏B2B Buyer Insights Without Tracking Hassle:  Struggling to track website actions and measure their impact to your B2B Ads? Say goodbye to clunky code and hello to Website Actions, the latest game-changer recently announced by LinkedIn. You can use it to automatically capture and measure key website actions without the need for additional tracking codes or help from your engineering team.

These are just a few of the exciting developments impacting the growth landscape. Keep exploring, testing, and adapting your strategies to stay ahead of the curve. 

And remember, the GrowthHackers Community is here to support you on your journey. Share your thoughts and experiences with our community!

 COMMUNITY FORUM  

🗨️ Imagine you are a part of this growth team: A language learning app has 1 million free users but only 1% convert to paid plans. What experiments would you try to increase premium subscriptions? What steps would you take to ideate, run and evaluate your experiments? Join Discussion

🗨️ "How do your performance marketing teams report campaign results and downstream metrics for newly acquired mobile app users? Are MMPs, internal models, or other methods used?" Reply

🗨️ Got a question for community members? Post a Question

 COMMUNITY POSTS  

How LinkedIn's New Website Actions Impacts B2B Ads

B2B websites are treasure troves of valuable data, but capturing and analyzing visitor actions often requires complex setups and engineering expertise.  Learn how you can use LinkedIn new features to launch products, promote events and even nurture leads.

How to Get Product Management Experience Before You Have the Job Title

If you’re looking for a job that allows you to directly shape products, work with other teams, and creatively solve problems, you may have landed on product management. And yet, breaking into the field can feel almost impossible at times. You’re often told you must have relevant experience to get the job—but you’re left wondering how you can get that experience without first having a position as a product manager.

 INSIDER PICKS 

🤓 To Read: This article by Ross Nazarenko on how to create and leverage a simplified growth model, with examples and a template to assess where the problems and opportunities exist.

▶️ To Watch: As Apple Vision hits the shelves, user reviews are flooding social media. And yes, The Simpsons nailed yet another future prediction.

🎙️To Listen: This interview with Gina Gotthilf to Twenty Minute VC is a great listen to dig into the organic strategies that scaled Duolingo from 3-200M users, plus some practical advice on how to manage PR ands get your startup written about. 

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.