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Founder Weekly

Welcome to issue 623 of Founder Weekly. Let's get straight to the links this week.

General

Deciding whether an investment is worthwhile
Why “expected value” doesn’t work; here’s a better framework for making long-term investments in your career, startup, and life.

When Product Usage is Actually a Bad Thing
Not all usage of your product is good or signals that a customer is happy.

On naming new product
In the lead-up to the launch of our AI offering, we explored giving it an entirely new, bespoke name. However, we ultimately decided against it. Here's why.

Marketing, Sales and PR

Your guide to quick wins in SaaS marketing
10 ready-to-deploy tactics to gain positive ROI momentum in 2024.

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing
In this exclusive interview, Studs co-founder and Chief Brand Officer Lisa Bubbers shares tips for launching and scaling a startup's brand on a budget.

How top tech companies define ARR
Annual recurring revenue isn't as straightforward as you'd think.

Money and Finance

Should Your Startup Bootstrap or Raise Venture Capital?
Within the world of startups, you'll find lots of discourse online about the experiences of founders bootstrapping their startup versus the founders who have raised venture capital to fund their company. Is one better than the other? Truth is, it may not be so black and white. Dalton Caldwell and Michael Seibel discuss the virtues and struggles of both paths.

What Did It Take To Raise A Series A Round In 2023?
Last year marked one of the most difficult on record to raise a Series A funding round, but some seed-funded startups were successful. Healy Jones of Kruze Consulting looks at what separated those that raised with their peers that folded, and what VCs are looking for.

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Founder Weekly - Founder Weekly - Issue 623

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