[SaaS Club] Bootstrapping a No-Code SaaS to 7-Figures

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

involve.me: Bootstrapping a No-Code SaaS to 7-Figures

In 2018, after 2 years building a content management system for virtual reality experiences, Vlad realized there wasn't enough market demand.

During that time, he and his co-founders were also doing some agency work to finance their startup. And they realized that there seemed to be a consistent need from clients to create customized web forms.

Building forms manually was time-intensive, so they started automating parts, which eventually sparked the idea for a self-serve SaaS product.

After validating the concept with a few initial customers, they launched an MVP as a freemium product. And they were able to get to their first 10 customers by switching their agency customers to the new product.

But it had taken Vlad and his co-founders almost 2.5 years of trial and error to get to this point. They hadn't paid themselves anything for years and kept investing money from the agency work back into their startup.

And having made the decision to bootstrap the business was adding to the pressure for the founders to grow faster and generate revenue.

Today, involve.me is a profitable 7-figure SaaS company with thousands of customers -- and still fully bootstrapped.

In this episode you'll learn:

• How Vlad validated his idea by showing prospects competitor products and asking why those products didn't work for them.

• Why after having previously built a VC-backed startup, Vlad decided that this wasn't the right path and decided to bootstrap instead.

• How the founders came up with a creative way to raise money, and acquire engaged customers, without giving away any equity.

• How the founders figured out how to position and differentiate their product in a very crowded market and why it seems to be working.

• How the team is “eating their own dog food” on their own website to continuously improve the product's weaknesses.

I hope you enjoy it!

Listen to the full podcast episode

 🧰 Attio: Radically Flexible CRM for SaaS Startups

If you’re a SaaS startup tired of wrestling with rigid and outdated CRM software that hinders your growth, then say hello to Attio.

Attio is a radically flexible CRM built for startups just like yours. It adapts to any go-to-market motion - product-led, sales-led, or beyond.

Attio configures seamlessly to your workflows and data structures, no matter how unique. It comes with powerful automations and enriches your customer data within minutes. Build systems that take your go-to-market to the next level.

Say goodbye to one-size-fits-all CRM and outdated user experiences. With Attio, you can scale your SaaS startup to the next level.

Signup for free at attio.com

📗 Book of the Week

This week's books recommendations is:

Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux

 👩‍💻 Hostinger: Cloud/VPS Hosting for SaaS

As a SaaS startup, you need hosting with rock-solid reliability so you can focus on building game-changing products, not debugging servers.

Hostinger's Cloud and VPS hosting solutions deliver optimized speeds and ironclad security running on a global infrastructure with 99.9% uptime.

Built-in auto-scaling dynamically matches capacity to traffic. Caching accelerates load times. Firewalls keep threats at bay.

What's more, daily automated backups give peace of mind if issues ever occur. And you get 24/7 support from experts to guide you.

Hostinger balances robust hosting and affordability. So you can devote your energy to building great products, not managing infrastructure.

Get started with an exclusive 10% discount (Use code: saaspodcast)

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Launch: Join an awesome mastermind group of early-stage SaaS founders supporting each other to 6-figures in revenue and beyond.

2. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.

3. SaaS Club Accelerate:  Want to work directly 1:1 with Omer? Apply for a free strategy session.