📂 Two programmers cracked the code on cold email

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Hey friends,

I'm stoked to share that I've partnered with Sales.co as an official partner of the Swipe Files newsletter. Cofounded by two programmers (including my friend Ryan Doyle), they do cold email from idea generation to A/B testing, all you have to do is show up for the sales call. Their approach is data-driven and scalable, and they only care about bringing you qualified leads.

Why I chose Sales.co:

Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. If you're going to do cold email, you need to do cold email well.

There are a lot of bad ways to do cold email that can hurt your business long term. Landing in spam lists, burning through prospecting lists, leaving a bad impression with decision-makers. Don't hurt your business tomorrow by trying to force results today.

Sales.co has proven playbooks to generate results with a super tight process that doesn't jeopardize your brand or sending domain.

How you can leverage Sales.co:

• Enterprise lead gen: Trying to beak into enterprise deals? Sales.co can set up ABM campaigns that speak directly to high-level decision-makers, opening doors to larger contracts and longer-term engagements.
• Partner lead gen: Looking to expand your network of partners? Sales.co crafts messages to open up conversations with potential partners and build strategic alliances that fuel growth.
• SMB & mid-market lead gen: Targeting small to mid-sized businesses? Sales.co can also craft campaigns that book high-intent prospects or even directly drive sales.

How it works:

1. Onboarding: Kick things off with a $2k/month investment. This covers everything from setting up the infrastructure to executing and refining your campaigns.
2. Warm-Up phase: Before diving into full-scale campaigns, Sales.co conducts a warm-up period, sending small batches of emails to establish the legitimacy of your sending domain. This crucial step ensures better deliverability and engagement rates for your campaigns.
3. Custom campaigns: Sales.co writes and deploys campaigns to help you land enterprise clients, forge new partnerships, or generate SMB sales.
4. Ongoing optimization: The process is iterative. Based on campaign performance, Sales.co tests new strategies or fine-tunes the working strategy to consistently get results.

Ready to try cold email? Give them a try.

To better cold emails,
—Corey
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