Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Welcome to the 175th issue of The Groove. If you are new to The Groove, read our intro here. If you want to read past issues, you can do so here. If somebody forwarded you this email, please subscribe here, to get The Groove in your inbox every Tuesday. Find me here or on Instagram, X, or Facebook. |
HOW TO BE A GOOD PROVOCATEUR |
In today's era of provocations, social media's immediacy empowers anyone to stir the pot for attention. Yet, the rampant lack of substance is evident - bold statements without evidence or reasoned arguments prevail. A genuine provocateur distinguishes themselves by infusing meaningfulness into their boldness, ensuring their words resonate beyond mere shock value. Born in Ornans, France, in 1818, Gustave Courbet stands as an unrivaled cultural provocateur. The leading figure of the Realism movement, he boldly defied the Romantic ideals that dictated art's supposed perfection, its prescribed subjects of royalty, myths, and religious scenes, and the unwavering glorification of a past left unquestioned. Here are three potent strategies borrowed from Courbet’s life to channel your inner provocateur in a productive way": |
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Gustave Courbet, c. 1860. Photograph by Nadar.
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A skilled provocateur doesn't just swim with the current of conventional wisdom; they make waves by interrogating assumptions. Courbet, a maestro of unsettling the status quo, championed the depiction of everyday life and the unfiltered realities of the common folk. His unapologetic commitment to unveiling the unvarnished truth left an indelible mark, reshaping the very trajectory of art in his era. In the crucible of 1849, Gustave Courbet wielded his brush to craft The Stone Breakers, a visceral response to the harsh reality he witnessed on the roadside - two toilers breaking rocks amidst unforgiving conditions. Struck by the palpable divide between social classes and the harsh grip of poverty, Courbet defied the artistic norms of his time. The exploration of such societal facets was an untouched realm in French art. Yet to Courbet, these were the gritty truths of life, waiting to be seized and immortalized in his canvases. |
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Gustave Courbet, The Stone Breakers, 1849, oil on canvas was first exhibited at the Paris Salon of 1850, destroyed during World War II in Dresden, Germany.
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The Stone Breakers didn't merely court controversy; it ignited a tempest of dissent. Courbet's audacious portrayal of real-life, misery-laden subjects was deemed scandalously inappropriate. Yet, within the brushstrokes that generated his notoriety, a silent anthem resonated. This composition emerged as a bold political manifesto, a visual insurgency rallying behind the banner of socialist ideals. Rather than merely stirring debate for its own sake, a good provocateur strategically interrogates prevailing norms, prompting critical reflection and reshaping perspectives. By employing thoughtful questioning, they cultivate an environment of intellectual curiosity, challenging preconceived notions without alienating your crowd. |
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Gustave Courbet, Burial At Ornans, 1849–50, oil on canvas, Musée d'Orsay, Paris.
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As a good provocateur you should understand your audience's sensibilities and tailor your provocations accordingly. Being aware of the cultural context and your audience’s values helps you spark smart conversations and elicit real and lasting change. Courbet stated repeatedly that his work was to deal with the realities that were in front of his eyes, and he cynically quipped that he wouldn’t paint angels or goddesses because he hadn’t seen them. This resonated strongly with the societal, cultural and political sentiment of the common French people, who were fed up with deposed and restored monarchies, dictators and emperors. Courbet continued his explorations of real life with Burial at Ornans, finished in 1850, which records the funeral of his grand uncle. The artist selected ordinary attendees as his models, turning a prosaic ritual into a colossal 10-by-22-feet masterpiece. This audacious stroke not only drew a dichotomy of praise and vehement denunciations from critics and the public, but also disrupted artistic norms by thrusting a mundane scene onto a scale typically reserved for the divine or regal. In challenging the sanctity of subject matter and the grandiosity of presentation, Courbet once again set the stage for a seismic shift in the art world's perception. In a captivating turn of events, the public's fascination pivoted towards the raw authenticity of the new Realist approach, leaving the opulent allure of Romanticism in its fading wake. Courbet, ever attuned to the pulse of the artistic zeitgeist, recognized the significance of Burial at Ornans and understated the pivotal moment marked by this painting, saying: "Burial at Ornans was in reality the burial of romanticism." Courbet, the celebrity, had been born. |
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Gustave Courbet, Young Ladies Beside the Seine (Summer), 1856, Petit Palais, Paris.
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If you spend time on social media, you may have witnessed this disconcerting trend unfolding: people who wield sizable followings manipulate reality, sowing seeds of misinformation to amplify polarization and court controversy. What sets these digital provocateurs apart is their alarming lack of robust, credible evidence substantiating their claims; this is an all-too-common, unfortunate reality compounded by a lack of fact-checking among their fervent followers. But Courbet was well prepared and backed up his work with such clarity that his arguments were hard to defeat: “I have studied the art of the ancients and the art of the moderns, avoiding any preconceived system and without prejudice. I no longer wanted to imitate the one than to copy the other; nor, furthermore, was it my intention to attain the trivial goal of "art for art's sake". No! I simply wanted to draw forth, from a complete acquaintance with tradition, the reasoned and independent consciousness of my own individuality.” For almost the next two decades Courbet rejected academic painting and its smooth, idealized people. He painted women whose legs were covered in cellulite, prostitutes, erotic bed scenes, the poor and the destitute. He insisted he never lied in his paintings, and his realism pushed the boundaries of what was considered presentable, reaching the limits with the very controversial 1866 L'Origine du monde, which further underscored his unyielding commitment to unflinching honesty. Courbet used his work to herald the dawn of a new French era that he helped cement. As a good cultural revolutionary, he encouraged critical thinking by presenting alternative perspectives and asking thought-provoking questions. He sought to make art accessible to all, both in subject matter and in his approach to painting. By elevating the lives of ordinary people and depicting scenes from everyday life, Courbet democratized the art world, inviting viewers to find beauty and meaning in the world around them. As a provocateur par excellence, Courbet stood behind critical thinking, weaving alternative perspectives into the fabric of his canvases and posing questions that ignited intellectual sparks. This is a deliberate approach that fosters a collective reevaluation of assumptions, paving the way for transformative shifts in attitudes and behaviors that endure beyond the initial provocation, ultimately contributing to a more enlightened society. |
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HOW CREATIVITY RULES THE WORLD If you enjoy The Groove, you will love my book. How Creativity Rules The World is filled with practical tools that will propel and guide you to get any project from an idea to a concrete reality. Have you gotten yours yet? It’s in three formats: hardcover, eBook and audiobook. |
TEDX TALK Have you already watched my TEDx Talk: “NFTs, Graffiti and Sedition: How Artists Invent The Future”? I share three lessons I have learned from artists that always work for anyone in their careers. Watch it here. |
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