• Slack AI has arrived.
• Here’s how to make sure your brand swag doesn’t end up in the trash.
• Viral spotlight: Meet Pou, the viral TikTok character. And check out the rat-cage boots hitting the NYFW catwalk.
• Some brands are already reallocating funds from TikTok spend over to Amazon Prime Video ads.

Monday: Over 3 million channels are part of the YouTube Partner Program (YPP), which has paid out over $70 billion to creators and media companies, more than any other creator monetization platform. YouTube CEO Neal Mohan is sharing his four big bets for the platform in 2024.

Tuesday: This month, Apple will begin hitting iOS users with 30% service charge on Meta’s Boosted Posts when purchased in-app. Here’s how to avoid the extra cost.

Wednesday: Download the 2024 Marketing Trends Report by Carney and Quill to find case studies, stats, and key insights from industry experts on how to meet the unique marketing challenges of this moment.

Thursday: An analysis of 10,000 keyphrases where product reviews rank highly revealed that Google’s “Discussions and forums” SERP feature was present in 7,702 of them. These are the Top Ranking Forums overall.

Andrew posted, “Looking for examples of small businesses who are thriving on TikTok.”

Nathan asked, “Has your organization laid out best practices for app push notifications?”

Fanni asked, “Can you recommend a superb course to learn PPC from the ground up?”

Erika asked, “Anyone have any experience with editing WordPress sites with Elementor?”

Here’s what we learned about The Daily Carnage community this week:

Only 26.7% of marketers have in-house media production resources, and while the rest of us outsource or make do with few resources, 22.7% of marketers don’t have what they need to get started.

Instagram is testing out limiting hashtags to 5. Fortunately, 45.5% of marketers use fewer than 5, and 15.4% of marketers have stopped using hashtags altogether, trusting advances in platform algorithms instead.

The price of monthly and annual plans to use Adobe Creative Cloud is increasing globally. 86% of marketers rely on Creative Cloud apps.

Just 25.5% of marketers have used generative AI to produce graphics or video for marketing projects. Maybe it’s time to experiment?

Ingredients

• 60 ml alcohol-free aperitif
• 90 ml plain sparkling kombucha
• Splash soda water
• Wedge of red apple

Steps

1. Put some ice in a chilled large wine glass and pour over the alcohol-free aperitif followed by the plain sparkling kombucha and a splash of soda water. Stir briefly and garnish with a wedge of red apple.
   

Recipe by Olive Magazine

Answer: “Only You Can Prevent Forest Fires”

That’s right, Smokey Bear’s iconic campaign is 80 years old now, and he’s celebrating with a revamp. Actor Brian Tyree Henry is the new voice of the character in a new PSA, “Decades,” which celebrates the impact of that simple message through generations.