Morning Brew - ☕ App proliferation

A new report says “app sprawl” is a problem.
February 23, 2024

Tech Brew

NVIDIA

It’s Friday. How many apps does it take to produce this here newsletter? At least nine, and we’re certain there are some we’re forgetting; they’re so integrated into our workflow that we don’t even think about them, and that’s likely true for much of the laptop set.

But new research from Canva and Harris Poll notes that most CIOs view “app sprawl” as a problem, and they say the race to join the AI revolution could exacerbate the number of apps used in the workplace. Tech Brew’s Patrick Kulp details the issues with adding apps.

In today’s edition:

Patrick Kulp, Jordyn Grzelewski, Annie Saunders

AI

Exponential apps

A computer screen with icons for various AI tools overlaid Khanchit Khirisutchalual/Getty Images

This humble post was assigned with Monday, composed in Google Docs, copy-pasted into a CMS, and routed to your inbox via yet another platform.

Each of those apps plays a necessary role, but the fact remains that modern workplaces use a lot of external programs to perform myriad different tasks, and they can sometimes end up replicating the same function outside of the purview of centralized IT departments. The situation could get more tangled as more companies try to mold generative AI into new office tools.

A recent report from Canva and Harris Poll found that 72% of chief information officers are concerned about app sprawl, or the surge of different platforms used in the workplace, especially in terms of the potential security risks and added complexity. That could be a particularly big issue, since, according to the report, 94% of these execs said they plan to up their investments in AI this year, and 84% said there is a glut of AI services available.

“There’s too many AI tools in the market—it’s confusing the people inside their organization. It’s making it hard for the IT teams to figure out which one to use, which one integrates the best for their needs,” Canva’s co-founder and chief product officer, Cameron Adams, told Tech Brew. “And that all contributes to app sprawl as well.”

Keep reading here.—PK

     

PRESENTED BY NVIDIA

Keep your AI on the prize

NVIDIA

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FUTURE OF TRAVEL

Slow your roll

Vehicles driving down a roadway Milehightraveler/Getty Images

Electoral politics are colliding with the US clean-energy transition.

The Biden administration is poised to slow its roll on EVs, the New York Times reported Saturday, citing sources familiar with plans to pare back forthcoming tailpipe-emissions standards. The report suggests the move is in response to pushback from interest groups across the political spectrum—automakers, car dealers, and unions—as a likely rematch this fall between Biden and Trump looms.

At issue is a proposal the Environmental Protection Agency detailed last spring for model year 2027–2032 vehicles. The standards—the toughest ever proposed—essentially would have required EVs to make up 60% of new light-duty vehicle sales by 2030 and 67% by 2032, up from just 7.6% in 2023.

Now, the Biden administration is reportedly preparing to finalize a rule this spring that would allow a slower transition through 2030.

“It seems like election politics, pure and simple,” Marick Masters, a management professor at the Mike Ilitch School of Business at Wayne State University, told Tech Brew. “They are delaying it because they know there is resistance on the part of the autoworkers and the companies…The autoworkers are concerned about the rapid transition and the negative effects it might have on employment. And I think that they have just asked for some time to catch up.”

Keep reading here.—JG

     

AI

Generating an appetite

Nvidia logo displayed over microchip Nurphoto/Getty Images

With almost every tech giant relying on its chips to power their AI offerings, Nvidia’s earnings have come to be seen as a bellwether for the health of the generative revolution.

By that measure, AI hype is still very much alive and well: The chipmaker delivered another earnings report that rocketed past expectations this week, with quarterly revenue of $22.1 billion, up 265% from the previous year and 22% from the previous quarter.

Last week, Nvidia grabbed the title of third-most-valuable public company in the US, and it solidified that lead this week with a stock rally that boosted its market cap to $1.9 trillion as of Thursday morning.

Nvidia CEO Jensen Huang has framed his company’s meteoric rise in lofty talk of a new computing era and even the next “industrial revolution.” He once again signaled big ambitions on this week’s call, predicting a “doubling of the world’s data center infrastructure installed base in the next five years.”

Keep reading here.—PK

     

TOGETHER WITH MILLENNIUM

Millennium

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BITS AND BYTES

Stat: 48%. That’s the percentage of “the most widely used news websites across 10 countries” that blocked OpenAI’s crawlers by the end of last year, according to research from the Reuters Institute for the Study of Journalism. Just under a quarter of those sites blocked Google’s AI crawler.

Quote: “The industry needs to have new things to chase all the time because it sort of is dependent on hype cycles now…Substance isn’t enough.”—Anil Dash, the CEO of Glitch, to Ryan Broderick in an article in Fast Company titled “Does anyone even want an AI search engine?”

Read: How much electricity does AI consume? (The Verge)

Let’s talk tech: Attention AI pros (and those coveting this title): Don’t miss NVIDIA’s 2024 GTC AI conference from March 18–21 to discover AI’s latest breakthroughs. Use code BREW20 for 20% off your pass.*

*A message from our sponsor.

COOL CONSUMER TECH

Wayfair's Decorify app Wayfair

The AR bandwagon: Alex Vuocolo over at Retail Brew detailed the brands eager to put their products in front of the eyeballs of goggled consumers. We feel pretty about shopping for end tables and wide-leg linen pants utilizing augmented reality, but it seems we’re in the minority: Vuocolo cited Deloitte data showing 71% of customers “would shop more if AR options were available.”

Speaking of shopping: Marketing Brew’s Katie Hicks covered the social media–aided uptick in sales of L.L.Bean’s Boat and Tote, a sturdy canvas bag that routinely pops up as an “organic online trend.” The tote, which will mark its 80th anniversary this year and retails for under $50, is a classic for a reason, Hicks reported, noting it’s “been tested to hold up to 500 pounds, is customizable, and has personal touches, like a card that comes with each bag telling buyers who hand-sewed it in Maine,” all, apparently, influencer catnip.

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