They Got Acquired - Scaling edtech through acquisition

February 27, 2024
​Read on web​

Mudit Goel, a software developer turned entrepreneur, had great timing.

When COVID-19 struck, he was ready with online coding courses he had developed in addition to his in-person classes in New Delhi.

And when he proposed free coding classes for young students to a government-affiliated think tank, they were already thinking about the general idea.

With these two pivotal factors on his side, Goel was able to scale his business, Coding Elements, and serve thousands of students. At the time of his sale, he had 4,000 students in the pipeline.

This all attracted the interest of another edtech platform, Scaler Academy, which acquired Coding Elements for about $1 million in a cash deal.

See the details in our story:

​This computer programmer created an edtech platform in India that sold for $1M​

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Behind the business (of TGA)

When I found myself stuck on a problem recently, I asked myself a question ​Laura Roeder​ taught me:

👉 What would it look like to do this the easy way?

What approach could I take that I'd ignored before because it wasn't good enough or had some major flaw or even was illegal?

What would it look like to take that route?

How could I "cheat" on this to get it done faster and easier?

Looking at it this way helped me get away from black-or-white thinking, that it had to be done a certain way... and see it from a different perspective.

For this particular challenge, taking the easy way would allow me to ship the deliverable much faster. It might take the quality from an A+ to an A, but nobody would know I originally had the A+ in mind anyway.

Nobody would notice. And published is better than perfect.

Which made me realize something: I'd taken the hard route by default, even though it wasn't really necessary.

That made this decision easy. I'm taking the easy way.

And I'm thinking through how I can apply this to other projects I'm working on.

What would it look like to hit the easy button for our data platform? What about for sponsorships? Or my weekend with the kids?

What easy button can YOU push this week?

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​