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Hey! Last week, my wife and I just welcomed a beautiful baby girl to the world. While we're spending time with our growing family of four, Trapital is planned and ready to keep things moving. I have several new episodes and essays ready to share with you over the next few weeks!

Our most recent episode and memo are all about the late Virgil Abloh. From luxury rap to high fashion, his influence changed an entire industry and several others.

In this episode of Trapital, I’m joined by friend of the pod, Zack O’Malley Greenburg. We broke down Virgil’s early years that shaped his future, his relationship with Kanye West, brands like Pyrex Vision, Off-White, his 3% rule, his open-sourced approach to fashion, his highs, lows, and so much more.

You can listen to the episode here or read below for a few great quotes from our research.

Virgil Abloh and open-source fashion

Instead of our usual episode highlights, I want to share three quotes with you from Virgil Abloh's March 2018 interview with 032c:

If there's one paragraph to describe Virgil's fashion mentality, it's this. It's a reminder of how personal and subjective fashion is. But Virgil's definition of fashion has carried weight. He shaped a generation's definition of high fashion, forcing traditional fashion houses to follow his moves.

If this is how Virgil felt in 2018, I can only imagine what he would think today if he were still alive. Has the streetwear movement been in a better spot today, post-pandemic? It's hard to say.

"Irony" speaks to several Virgil-isms that he has become known for:

• the quotations on Off-White products
• logos or designs that are flipped or edited in some way
• the 3% rule for design

But this one may be my favorite:

This quote is a very internet-centric perspective on design. It's GitHub for high fashion. Off-White and Pyrex Vision are the brain children of an older millennial like Virgil, who took advantage of all the resources available.

From skipping his college graduation to meet with Kanye West's former manager, John Monopoly, to interning at Fendi with Ye, to making history at Louis Vuitton, Virgil accomplished a lot in his 41 years.

Hope you enjoyed this memo. If so, please share. Forward this email to someone who should read it. Text it to a friend. Drop the link in the group chat.

Share on Twitter, LinkedIn, or Facebook. Or copy and paste the link below.

​https://link.chtbl.com/virgilabloh​

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while I'm on pat leave...

We have a series of four guest essays that I'm excited to share coming soon. We also have several new episodes ready to share each week too. I'll be back in the swing of things in a few weeks.

I pumped that we can keep the ball rolling at Trapital while I'm changing newborn diapers, trying to reason with an eager toddler, and running on limited sleep. Exhausted, but more excited than ever. Talk soon!