Socialinsider’s recent study found a winning combo when it comes to Instagram engagement.

A carousel + a short caption of 30 words or less = the highest engagement rates (0.84% average).

The data shows that, indeed, as caption length increased, engagement potential lowered.

Socialinsider also investigated the engagement associated with popular CTAs. Here’s the breakdown:

• “Read more” (0.58%)
• “Let us know in the comments” (0.51%)
• “Like if you…” (0.48%)
• “Check the link in bio” (0.48%)
• “Available now” (0.32%)

Get a closer look on the Socialinsider Blog.

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Coach’s “Find Your Courage” campaign has kicked off with digital model Imma (not real) and rapper Lil Nas X (real) as they travel through a dreamy virtual world with impeccable drip. You’ve never played a chess game like this.

We’re super curious to see how Coach’s evocative pairing of real and imagined influencers will resonate with audiences.