First 1000 - 🤑Pricing Experiments
Hey Friends 👋🏾, Three things are guaranteed in life: death, taxes, and subscription products increasing prices. About 6 months ago, I conducted my first pricing research by studying the top 100 grossing apps on the app store. The research gave me 7 pricing and discount heuristics that I shared. Insight #1: The average price increase was ~27%~20% of the top 100 apps tested a price increase in the last 6 months.
Most companies maintained the standard X10 ratio between monthly and yearly plan prices (2 months free if you buy yearly) when testing price increases.
Insight #3: Lifetime and weekly plans were the most robust to price increases
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