Messages
4/17/2024
13 : 24
Disney+ winning messaging
The evolution of the Disney+ positioning ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
4/5/2024
17 : 24
💰Registration Paywalls
Why do registration paywalls look different than other paywalls? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/19/2024
13 : 24
Things matter for growing a newsletter
Lessons learnt from growing First 1000 over the past 4 years. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/1/2024
22 : 34
🤑Pricing Experiments
Learnings from studying the top 100 grossing apps ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/19/2024
1 : 54
Top 100 apps: State of AI
Hello Friends 👋🏾, Yesterday Slack announced the launch of Slack AI, almost 5 months since they first announced on September 6, 2023. That got me curious as to what the current state of AI is. On one
2/9/2024
18 : 4
Gamification Product Manager @ Duolingo
Come join us!
1/29/2024
14 : 24
🧪 Positive friction
Friction isn't always the enemy, laziness is!
1/24/2024
14 : 34
External forces and inflection points.
Hey friends 👋🏾, In many of the founding stories I wrote for this newsletter, I noticed that there is often an external force outside of a product or feature set that was instrumental in getting the
1/16/2024
14 : 24
8 naming strategies ✍️
How to name a new product? A research study on the top 100 App Store apps.
1/14/2024
17 : 24
What I learned in 2023
Less is more, new focus for First 1000 and a summary of learnings from all 23 issues:
12/19/2023
14 : 24
🎧 Audible
Is it better to say 30 days trial or a 1 month trial?
12/6/2023
14 : 54
📸 Snapchat+
How to write compelling headline copy (for paywalls)?
11/22/2023
14 : 44
Uber One, Snapchat+ & Walmart+: preselect annual plans
Uber, Snapchat and Walmart experimenting with default packages for their subscription
11/13/2023
14 : 24
📖 How to write CTA copy (for paywalls)
A deep dive into the CTA copy for the top 100+ apps on the App Store
10/19/2023
13 : 34
📰 Techcrunch
Techcrunch's journey to 100000 readers?
10/5/2023
13 : 14
Headway
Social proofing the landing page
9/22/2023
16 : 14
📷 Ring: Boring can be good
Hello Friends 👋🏾, I recently came across this mind-boggling experiment that Ring recently ran. Which design do you think did better? — The answer is B Turns out the super cool immersive video was
9/7/2023
13 : 34
🚗 Uber One: Information Hierarchy
A deeper look into a recent A/B test to overhaul Uber's subscription page
7/16/2023
14 : 4
💻 Zoom
UX > UI
6/29/2023
13 : 24
💡Help people tell stories!
Virality 🤝 First 1000