How to Craft a Unique Value Prop to Become the Obvious Choice For Your Customer Niche
How to Craft a Unique Value Prop to Become the Obvious Choice For Your Customer NicheThree steps to craft a unique value prop, real top creator examples, and my custom GPT to help you start todayDear subscribers, Today, I want to share how you can craft a unique value prop (UVP) to stand out.
If you haven’t read my guide on how to find your target niche — start there first. This is a follow-up guide that covers:
Three steps to craft a great unique value propThe 3 steps are:
I’m going to walk through these steps using James Clear (author of Atomic Habits) and me (a far less successful creator 😅) as examples. James Clear’s unique value propI’m sure you’ve heard of James Clear from his best-selling book, Atomic Habits. But you probably didn’t know that it took James years to identify his unique value prop. Before habits, James wrote about travel photography and personal finance. He even spent $1,500 building an app called “Passive Panda” that only made $17. You can reduce this trial-and-error process by following the steps below. 1. Do the value exerciseThis exercise (inspired by Justin Welsh’s new course) involves filling out the following:
Here’s what the values exercise might look like for James:
2. Write your unique value prop storyBelow is how James describes his value prop on his website. Note how he weaves in his life experience, his ideal customer’s pain points + aspirations, and his movement:
3. Craft your unique value prop statementIt’s also useful to express your value prop concisely in a single sentence. Here is James’ one-line statement:
My unique value propNow let’s run through the same exercise for a far less successful creator — me 😅. I want to be vulnerable here to show you that these steps are valuable even if you’re still figuring things out. 1. Do the values exerciseHere’s my attempt at following the values exercise:... Keep reading with a 7-day free trialSubscribe to Creator Economy by Peter Yang to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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