Morning Brew - ☕ Up close and personalized

Retailers’ strategies for gaining and retaining online shoppers.
March 08, 2024

Retail Brew

Impact.com

It’s Friday, and you still have 37-ish hours to set the clock on your microwave back an hour. Just don’t forget to spring forward again on Sunday. We’ll see you back here next week, fully caffeinated and in daylight time.

In today’s edition:

—Jeena Sharma, Erin Cabrey, Alex Vuocolo

MARKETING

In the spotlight

People gathered on the lawn outside a hotel at eTail West. eTail West

Last week, in sunny Palm Springs, California, retailers, buyers, and a slew of other executives gathered for four days of discussions, panels, and events centered around strengthening e-commerce businesses.

One particular discussion moderated by yours truly (hi, it’s Jeena!) focused on a topic that has really never stopped being important for brands: personalized product merchandising strategies to get shoppers to convert.

On the panel were execs from Harley Davidson, Kendra Scott, ThriftBooks, Hiya Health, and Genee who shared their thoughts on strategies to capture and retain the attention of online shoppers.

We all know it’s important, but how do retailers approach it and what’s the nitty-gritty of it all? Turns out everyone had a slightly different interpretation of the word “personalization.”

John Trippe, e-commerce product manager and technical director at kids’ multivitamin brand Hiya Health, for instance, said for his company, it’s all about aligning with marketing and acquisition partners to determine what experiences consumers respond to.

Keep reading here.—JS

     

PRESENTED BY IMPACT.COM

Influence like a boss

Impact.com

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That’s where impact.com comes in. Check out their uber-practical infographic: How influencers and affiliates can help you boost your business. You’ll get the scoop on building a top-notch framework for influencer and affiliate success.

What exactly is in this bad boy? You’ll learn how to:

  • Discover the full-funnel advantage of combining affiliates and influencers.
  • Unify affiliate and influencer marketing efforts with a centralized platform.
  • Simplify operational complexities, boost ROAS, and scale effortlessly.

If you’re ready to experience the power of affiliate and influencer marketing, get a demo with impact.com.

STORES

In small part

Whole Foods Market Daily Shop entrance Whole Foods Market

This week, Whole Foods Market announced plans to open small format stores called Daily Shop, in an effort to offer urban customers a convenient shopping experience. Its first location will be on New York City’s Upper East Side, and four others will follow in the city.

The stores will range from 7,000 to 14,000 square feet (about the size of a typical Trader Joe’s store) compared to its typical 40,000 square feet, with a curated offering of fresh and packaged foods.

Christina Minardi, executive vice president of growth and development for Whole Foods Market and Amazon, told Retail Brew she oversees Whole Foods’s evolution and growth team, which is tasked with developing innovative new retail concepts.

“We’ve been talking about this for a while, and the time is now because we really feel that convenience is something that our customers really want,” Minardi said.

Keep reading here.—EC

     

OPERATIONS

Swiped profits

credit card Jordi Salas/Getty Images

A reliable non-sales revenue stream for retailers could be under threat as a combination of regulatory changes and macroeconomic headwinds hit home.

This week, the Biden administration and the Consumer Financial Protection Bureau finalized a rule reducing the typical credit card late fee from $32 to $8, and while this change is potentially a bigger deal for banks and card issuers, retailers could also see an impact to their bottom lines.

Many major retailers have profit-sharing agreements with banks that issue and fund their in-store credit cards. But the potential financial impact of the rule change on them is still unclear, as retailers have different arrangements with issuers—which could explain why over the past two weeks, several analysts pressed retailers about the topic during earnings calls.

Keep reading here.—AV

     

TOGETHER WITH IBOTTA

Ibotta

Discover this national treasure . Ready to attract shoppers, boost sales, and improve loyalty? You can, with access to more national offer content. The Ibotta Performance Network gets retailers and publishers 4x more national CPG offers sourced from 2,250+ brands. That’s $2,500+ daily savings delivered to your shoppers. Secure the bag.

SWAPPING SKUS

Today’s top retail reads.

New day, new ways: Ramadan timings are shifting, as are the strategies luxury retailers are employing to win the loyalties of Muslim consumers. (Vogue Business)

Losing game: Why some private equity giants are calling it quits on investing in retail. (Reuters)

Join the club: South Korean e-commerce brand Coupang is stepping into a fiercely competitive market that already boasts the likes of Temu and Amazon. (the Wall Street Journal)

Number boost: Influencers and affiliates can help you take your biz to the next level. Fortunately, impact.com just put together an infographic that can help you crush it. Peep it.*

*A message from our sponsor.

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