Big Ideas:
► Author Ryan Holiday makes more money selling stoic merchandise than he does from book royalties.
► James Paterson is averaging 7 books per year by using co-authors for his books. He's made $800m over the last 20 years.
► James Carr promotes products in his book then sells them on his website.
► Steve Rinella sells $100m worth of products built off his books and website. Sam Parr thinks this will be a $1b business.
► Eric Jorgenson wrote 2 popular books based off the tweets of Naval Ravikant.
► James Clear of Atomic Habits released a habits app in partnership with Andrew Wilkinson of Tiny Capital.

Related Link:
How Jordan Peterson Makes Money

David Perell shares 10 simple lessons he's learned from popular writers.

"As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition."

In this interview, Matt explains how he got started as a freelancer and how he built his 7 figure newsletter agency.

Lots of advice for newsletter creators here.

Anna Codrea-Rado shares her origin story along with that of several other newsletter creators.

A newsletter can be an opportunity engine.

"I moved over from Mailchimp to Substack at the beginning of 2019, and things took off from there. In my first year on Substack, my audience tripled. By my second year, I landed a deal for my first book, You’re the Business, as a result of the audience I’d built through my newsletter. My readership is now at 17,000 subscribers, and it remains the largest of all the platforms that I’m on."

Big Idea: Leverage processes that feed into each other to grow your creator business.

Justin Moore coaches Katelyn Bourgin on new sponsorship strategies to grow her business. She currently makes $250k per year, but Justin thinks she can get to $1m.

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