MARCH 19, 2024

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

You work and work in your content business. One day, you take a moment – or perhaps the moment takes you – to see it’s working, and often working really well.

So, how do you know when success hits? Since there is no singular definition of success, we asked some of the expert creators speaking at CEX to complete this sentence:

“My audience started paying for access to my content. It provided me the proof I needed to believe that my insight, advice, and perspective was truly valuable to an audience I own.” – Andrew Davis, bestselling author and internally acclaimed speaker

“My podcast got the No. 1 spot in the running category in the US in its debut week.” – Claire Bartholic, creator, host, and author of The Planted Runner

“I created my first digital, scalable product. No longer was I making money only on one-on-one coaching but on a book that I wrote part time over a few months that immediately bumped me up to an income that was equal to my non-creator friends working full time.” – Rachel Smith, founder of Rachel’s English on YouTube

"I had the freedom to go on field trips with my kids. Why? I want to be the dad who's always around, yet I'm also the primary breadwinner in my family. Add to that my own desire to do meaningful work while keeping control of my calendar, and that idea of field trip freedom communicates various values coming together.” – Austin L. Church, founder of Freelance Cake and author

“I was getting referrals off referrals. Knowing that I was making an impact for not just clients but anyone who hopped on a Zoom call with me, enough for them to refer me to someone else who trusted them, proves to me time and time again what a difference I make, even in just a single conversation! I still get most of my business via referrals from past clients, and I'm proud to say that my clients not only become great friends, but also my greatest marketing allies.” – Cat Margulis, host of Passion Project podcast, author, and book coach

“Creators whom I had never met stopped me in the hallways at conferences saying I had helped them land five-figure sponsorships because of my videos.” Justin Moore, founder of Creator Wizard

“Well-known industry leaders started asking me to mentor inside their programs, create curriculum for them, and partner on projects together.” – Michelle Martello, founder of Minima Designs

Helpful Resource: How To Set Goals for Your Content Business​

- Ann Gynn

You can fill in the blank about your next success with the support of these and other speakers at CEX. Spring pricing ends next week. Register today!​

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Supported by Ecamm:

The Brand Everyone's Talking About

Hi, I'm XayLi. Can I tell you a secret? When I first started in the online space, I felt invisible. I knew that I had a ton to offer and wanted to share my my knowledge and experiences, but no one saw my value.

I wanted to be the brand that everyone talks about, but knew I'd need some help. So I started taking a look at what some of the greats were doing. And with some pointers in hand, I began to craft the concept of what an in-demand brand consisted of, and I was mind blown.

These people had audiences (large and small) who trusted them! They were clear, consistent, and focused on building community. And the most prominent folks were doing all of this on camera. They were using video content to attract an audience, nurture that audience, and sell to that audience, too.

Entrepreneur: Taylor Tieman

Biz: The Legalmiga Library​

Tilt: Legal content for content entrepreneurs and small business owners

Scene: Website, monthly newsletter, Instagram (2.3K) X (36), Facebook (330)

Snack Bites:

• Taylor Tieman is an attorney who created a content business around legal content sought by creators, such as contracts, privacy policies, terms and conditions.
• She sells a monthly membership for access to her Study Hall sessions, a quarterly Q&A with her where she answers questions and addresses legal topics.
• While a few of her content products are free, most have an affordable fee. She even offers payment plans.
• Taylor also is a legal content influencer. Her first deal was a $250 Instagram post from Bank of America.

Why We Stan: Taylor saw a gap, particularly for Latinx, women, and BIOPIc communities, and filled it. The Legalmiga Library also donates 5% of its profits to LEAP, a fellowship program for students who are historically underrepresented in the legal field.

​Read Taylor’s story.​

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

• ​Living in the Long Tail of Publishing: ​​​​​​​​​How To Use a Niche To Build Viral Growth (free webinar)
• ​Are We in a Post-Search World? (Content Inc.)
• ​AI Content: Time Is Running Out to Get Your Content House in Order (This Old Marketing)
• ​The Indie Author’s Guide to Thriving Without Amazon (Publish & Prosper)
• ​Tilt Your Business: A Weekly Mastermind for Content Entrepreneurs starts at 12 p.m. US EDT Tuesday on LinkedIn.

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