How to grow your audience in a post-Facebook world
How to grow your audience in a post-Facebook worldPLUS: Posting podcast clips to TikTok doesn't always drive more podcast downloads.Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Earlier this month, I sent a newsletter to my audience with this subject line: “Ask me a question.” Basically I told everyone to jump into the comments section of the post and ask me any questions they have about the media industry or creator economy. Several of you did pipe in with some amazing questions. I then invited on Alexis Grant, the founder of They Got Acquired, to help me answer them. We answered questions on a range of topics like:
You can check out our answers in the video embedded below: If video embeds don’t work in your inbox, watch it over here. If you want to listen to an audio version, subscribe to The Business of Content wherever you get your podcasts: [Apple] [Spotify] [Amazon Music] Do you want to submit questions for me to answer in this ongoing series?So I plan to devote a lot of time and effort to answering reader questions each month, and only paid subscribers get to submit questions to me. Here’s what subscribing gets you:
If you’re interested in subscribing, then use the link below and get 20% off for your first year: Quick hitsThere's a group of anti-Trump social media influencers that specialize in watching right wing pundits and politicians and then packaging their most outrageous statements into video clips that go viral. These clips have driven entire news cycles and now those influencers are being courted by the Biden campaign team. [Semafor] TikTok is inching toward a true revenue sharing program, though it's still being pretty vague about how the amount is being calculated — is it actually sharing a percentage of revenue generated by creators, or is it still using an arbitrary "creator fund" that's completely static? [Passionfruit] Always exciting to see the launch of another writer-owned media cooperative. In this case, it's a weekly publication focused on science reporting. [Nieman Lab] Posting edited podcast video clips to TikTok can generate additional audience, but it's extremely difficult to convert that audience into podcast listeners. [The Verge] Now that Joe Rogan's show is back on YouTube and every other podcast platform, you could argue he's the world's most popular talk show host. Kind of incredible to consider that a B-list comedian and reality TV MC became so influential. [Bloomberg] PJ Vogt is one of the most talented podcasters in the world. He announced a paid subscription version of his show and revealed it's not yet profitable, partly due to its struggles to monetize its international audience. [Search Engine] Nebula continues to be a fascinating niche streaming service to follow. [Publish Press] Want a daily dose of media industry news?I only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
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Is it time to reinvent the newswire?
Thursday, March 21, 2024
It's hard to justify an AP subscription when all your media competitors are just a click away. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The media isn't getting its election bump
Friday, March 15, 2024
PLUS: How Tom Arbuthnot built Empowering Cloud, a media company focused on Microsoft cloud products ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Meta's just not that into you
Wednesday, March 13, 2024
Why Facebook's pivot away from news is probably a good thing for publishers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Why newsletter signups should always be your north star
Friday, March 8, 2024
PLUS: How CJ Gustafson built Mostly Metrics, a newsletter for CFOs ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How I would handle CNN's digital transition
Wednesday, March 6, 2024
If the network is to succeed in its pivot to digital, it'll be on the back of its original reporting, not talking heads. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Elon Musk's politics are sparking a major Tesla backlash, ironically thanks to Trump. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Rohingya refugees just lost half of their food aid. Now what?
Tuesday, March 11, 2025
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Shayne Coplan’s Big Bet Is Paying Off
Tuesday, March 11, 2025
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We need your input.
Tuesday, March 11, 2025
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