Dear subscribers,

Today, I want to share a new episode with Elena Verna on how she overcame imposter syndrome to become a solopreneur and make more than she ever did as an executive.

Watch the Episode

For my paid subs, I also want to share my top 5 takeways on how Elena built her solo business along with her best memes about growth.

How to overcome imposter syndrome and the journey from SVP to solopreneur | Elena Verna

Listen now on YouTube, Apple, and Spotify.

If you want a primer on product led growth (Elena’s specialty), I highly recommend checking out Amplitude’s free Product Led Growth guide:

Get Amplitude's Free PLG Growth Guide

Here’s what Elena and I covered in 40 minutes:

• [00:00] Imposter syndrome is a superpower

• [01:10] Elena's journey from entry to executive

• [03:00] Exponential growth paths in your career

• [07:00] What led Elena to solopreneurship

• [09:59] The benefits of advisory roles

• [12:33] How to get started advising

• [15:18] How to pitch a company on advising

• [18:19] Growth loops that drive Elena’s business

• [22:18] Five laws of growth for your career

• [26:48] Learn how to fail to learn how to win

• [28:31] Build career optionality to take control

• [31:29] Clear positioning ("why you?")

My top 5 lessons on how Elena built her solo business

After reading every post from Elena’s Substack, here are my top 5 lessons on her solo business:

1. Recognize the dark side of leadership: Elena became SVP at SurveyMonkey at 30. However, she found herself getting lost “creating and re-creating presentations day and night" and realized that "leadership should have never been the end goal - only a step toward the ultimate unlock: career optionality."...