Quick update before we start -

Doors are now open for the April-June cohort of the indie masterminds program.

This is perfect for you if you want to launch your own bootstrapped independent business.

If you -

• Have many ideas, not sure which one to pursue
• Already working on something, not sure to how to market or grow it.
• Have some customers, but not sure how to scale it

Then you should definitely join.

This is the best way to get direct 1:1 help from me.

Through the next 8 weeks me and small group of founders will work closely with you to help you build and grow your business.

We meet once a week and do deep dive hot seats with each member every week. Where, as a group we brainstorm practical solutions to your most painful problems.

And we keep you accountable and make sure you're shipping every week.

Members have gone from 0 to $1K MRR and beyond with the help of the program.

You can check out all the testimonials and more details of how it works on the website -

• ​Join Indie Masterminds​

When you join you also get lifetime access to a private community of 120+ indie founders and creators all building their businesses together.

Important points to note -

• I only run this program 3 or 4 times a year
• And it's only limited to up to 6-8 founders at a time
• 4 slots have already been booked this time, by members who are repeating the program

You don't need another course, you need clarity, accountability and real world experience of founders just a couple of steps ahead of you.

A mastermind is the best way to get it.

Last date to register: 14th April 2024

Feel free to reach out if you have any questions or doubts.

Now, onto today's topic - Choppity

Choppity is a simple AI video clip maker doing $15K MRR

• Niche audience - not serving “everybody”
• Focused on 1 problem
• Small 2 person team

Love their tag line - “The AI edits for you. You maintain 100% flexibility.”

This is their revenue chart -

Do 1 thing, do it very well

Choppity solves a narrow yet painful problem.

It helps podcasters edit and repurpose their interview based shows into social media clips.

It works for videos where people are talking -

• Interviews
• Speeches and Talks
• Comedy videos
• Webinar videos
• Conference videos

Anyone who creates long form videos with people talking can create clips from the video for TikTok and Instagram reels.

And it does it very efficiently.

From the landing page -

Jobs to be done

A solution like Choppity has instant validation because it’s replacing a job that is already being done by a human.

It’s the best example of the “Jobst to be done” framework in action.

A good framework to validate JBTD is to ask yourself - if your app was a human, who would hire it and for what job? and how much will they pay?

Podcasters already spend a ton of time and money getting their videos edited and repurposed into clips.

Choppity automate this process, and makes it simpler, faster and cheaper.

It has a very clear job to be done.

This goes back to my old tweet, the best way to find ideas for AI products is to try and replace any of the best selling fiverr gigs.

• Proven pains
• Evergreen demand
• Clear expected outcomes

Clients already paying for this work -

Early Growth

Choppity started in early 2023 when the founders announced the idea on their LinkedIn accounts. (Zara and Aaron)

Initially, growth was slow and primarily via friends of friends.

They even used the LinkedIn automated cold outreach tool - Dripify​

The founders share their journey on LinkedIn and do get inbound requests from that channel.

Over time, word of mouth has started to work their affiliate program is bringing in new customers as well.

In Summary -

• Do 1 thing, do it well.
• Apply the JBTD framework - 1 user persona, 1 problem, 1 solution
• Replace something that people are already paying money to get done
• Use your personal network to spread the word initially.
• First customers will come via friends and family
• LinkedIn is a great platform to find B2B customers - Cold outreach can work as well for some use cases.

Further Reading -

• ​The low cash growth hack - Zara and Aaron - Choppity - YouTube​
• ​Choppity on Indie Hackers​

Hope you found this useful.

Here's a web version of this post to bookmark and share.

From the vault -

3 random post from the Superframeworks archives -

• ​$24K MRR - Simple Analytics tool​
• ​$22K MRR - Simple “Link in Bio” tool​
• ​5 Key Elements of a Successful Prelaunch​

🔗 Super Links

Useful links you don’t want to miss -

• ​How to be direct without being rude - Alex Brogan
• ​SEO Process: How to reverse-engineer your competitor’s topical authority - Chris Long
• ​A 1 minute exercise to de-risk your life - Luca Dellanna
• ​How to get customers with programmatic SEO - Marc Lou
• ​A high-converting landing page comes down to this 1 thing.. - Me (Ayush)

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community for your big dreams - We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!

Thanks,

Ayush 🙏