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created by carney, a dynamic digital agency

Apr 12, 2024

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Trivia

Do Ya Know?

Check your answer below!

According to their parents, Gen Alphas spend most of their screen time on THIS device.

Clicks

What We Learned

Monday: SocialInsider has compiled some 2024 stats to guide your LinkedIn strategy. The sweet spot? Multi-photo posts with captions under 19 words generate the highest engagement rate (over 5%).

Tuesday: Jake Abrams shared these 5 whitelisting strategies with Buyology: Post boosting, traditional influencer whitelisting, branded content site whitelisting, true publisher whitelisting, and brand-created publisher whitelisting.

Wednesday: Investing time and resources in building rigid social playbooks that can’t keep up with platform updates and the speed of culture is OUT. Investing in a living, breathing social philosophy that guides your brand’s approach to any trend is IN.

Thursday: YouTube has announced new features to enhance its shopping ecosystem this spring in response to 30+ billion hours of views on shopping videos in 2023.

Facebook Group Friday

The Conversation

Sarah asked, “Pulled 3 client GA4 reports this week and noticed a large drop in engagement rate across the board. Has anyone else noticed this or heard of anything causing this?”

Christie asked, “Alright… who has innovative/creative company email signatures? Let’s see ’em 👀”

Melissa asked, “What platform have you all used for printing and mailing full color B2B postcards?”

BobbieAnne asked, “Looking for an influencer marketing workshop/webinar.
So far I haven’t been able to find anything useful via YT or LI.”

Join The Facebook Group

Game

Carnage Connections

Can you solve this puzzle?

Solve It

Poll Results

Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

Our TikTok covering Instagram’s interest in private engagement features went viral this weekend, sparking a conversation about the platform’s waning performance as a marketing tool and a social network. So, we asked subscribers how satisfied they are with Instagram. Here’s what we found:
- Extremely satisfied: 10%
- Very satisfied: 15%
- Satisfied: 29%
- Somewhat satisfied: 40%
- Not satisfied at all: 6%
79% of marketers report that they would NOT pay for AI features in Google search results. The historically ad-funded search engine is allegedly exploring the option to paywall results that use generative AI technology.
74% of marketers work from a dynamic social philosophy to guide messaging instead of adhering to a rigid social playbook.
The majority (63%) of marketers like the new Disney+ branding, which incorporates Hulu green into a new color, named “Aurora.” The refresh has been more controversial with traditionalist Disney fans.

Happy Hour

April Showers Cocktail

Ingredients

3 oz gin
1 oz fresh lemon juice
1 1/2 tbsp agave nectar
6 oz ruby red grapefruit juice
Edible flowers for garnish, optional

Steps

Fill a cocktail shaker with ice. Add the gin, lemon juice, agave nectar and grapefruit juice, shake vigorously for 10 seconds.
Pour into a coupe or martini glass. Garnish with edible flowers.

Recipe by Culinary Ginger

Make This Drink

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