🤫 Here’s how Instagram is pivoting to private engagement.

📉 Twitter use is down by a quarter since the Musk Era started.

💛 Paint company Sherwin-Williams named Dapper Dan the creative director of the “The Loneliest Color” campaign, celebrating its least popular offering.

🍕 Take a look behind Papa John’s new “Better Get You Some” brand platform.

🍝 Barilla worked with an award-winning composer and the power of AI to produce a sensory soundtrack to enhance your pasta-eating experience.

👀 Sponsor The Daily Carnage to share your tactic with our community.

Monday: OpenAI’s ChatGPT isn’t the only generative tool on the market. Other frontrunners use different large language models (LLMs), offer video translation capabilities and prompt assistance, and have superior document organization features. Experiment with these 8 alternatives.

Tuesday: Are you using entity analysis to enhance your digital marketing and SEO strategies? Entity analysis is a machine learning method that boosts your keyword research, competitor analyses, on-page SEO, social media, local SEO, and more.

Wednesday: Are you targeting your LinkedIn Ads based on job title? The folks at Cognism suspected this tactic was limiting their reach by excluding relevant job titles. So, they pivoted to targeting job functions instead. They doubled their reach, boosted engagement 3x, and saw growth and pipeline increase by 26%.

Thursday: Will you prioritize traffic or leads on your B2B blog? Define your blog strategy by addressing these 4 strategic decisions recommended by Grow & Convert.

Target’s new campaign leverages “Target Lady,” a character made famous on SNL by Kristen Wiig, who left the show over a decade ago.

The question is: Is it too late for relevance and too early for nostalgia?

👎 Gittel said, “Millenials are supposedly all excited by a 50 year old’s perspective on the shopping industry? This is supposed to cater to a population representing less than 10% of US wealth? It sounds more lazy than innovative.”

👍 Maria said, “The nostalgia effect of the character at this point in time is a far bigger emotional pull for those consumers than the character would have produced if used while that skit was current.”

👎 Lourdes said, “I think the timing is what strikes me as odd since Kristen Wiig left SNL in 2012. I could see this being big in the 2010s.”

👍 Brandon said, “Nostalgia marketing is by far the biggest wedge in the tactics pie right now. Targeting the spot-on Target demo with a campaign they will immediately connect to, with a well-loved actress… Yeah, this is a no-brainer campaign.”

Want to weigh in?

Here’s what we learned about The Daily Carnage community this week:

• 30% of marketers opt for a ChatGPT alternative, such as Microsoft Copilot, Claude, Jasper, and others.
• 52% of marketers appreciate when brands get April Fools Day campaigns right, but 38% are over the trend. 10% of marketers don’t feel strongly either way.
• When it comes to B2B blogs, most marketers (53%) prioritize traffic over leads.
• 58% of marketers feel positively about Lamborghini’s new, flattened logo (right).

Ingredients

• 1.5 oz Patrón XO Cafe
• 4 oz Aranciata (Italian orange) soda
• .75 oz fresh lemon juice
• .5 oz simple syrup
• Blood orange for garnish

Steps

1. Fill a highball glass with ice and add all liquid ingredients.
2. Garnish with half a slice of blood orange.

Recipe by Patrón Tequila

Answer: Abandonment.

Kinda dark. 🌙 Here’s another fun fact for your astronomical happy hour: People who follow total solar eclipses around the world are called umbraphiles.