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Unilever innovates with AI modeling.
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April 15, 2024

Retail Brew

Feedonomics

It’s Monday, and best of luck climbing Heartbreak Hill right after the 20-mile mark for anyone running the Boston Marathon today. Along with expected good weather for the runners, the forecast is also good for the retail and restaurant trades, with Beantown expecting a jolt of $200 million, the best economic impact from the race since the onset of the pandemic.

In today’s edition:

—Erin Cabrey, Katishi Maake

TECH

Artificial flavors

Unilever building Poulssen/Getty Images

Recently, we shared how Unilever has turned to 3D printing to speed up the time-consuming and expensive process of packaging development for products like dish soap—but that’s not the only operation it’s working to accelerate.

Along with a slew of home and personal care brands, the CPG giant produces food brands like Hellmann’s and Knorr, and as the company looks to add new food products—whether they be more sustainable or better-for-you formulations, vegan varieties, or just new flavors—Unilever has been looking to AI to make the product development process more efficient.

Manfred Aben, global VP of science and technology for nutrition and ice cream at Unilever, who oversees the company’s “longer-term breakthrough technology,” is leading the effort. Aben has been with the company for nearly 30 years, and was hired for his experience in AI, which looked a little different back then. The first AI models were used to assess products’ shelf lives. The AI of late is a bit more intricate, and has meant less IRL experiments and tests in the lab or pilot plants, he said.

“At that time, AI was very much about rule-based systems. So you have a number of rules and the system checks those rules for you,” he said. “Nowadays, if we talk about AI, we talk a lot about more data-driven models and data-driven analysis.”

Keep reading here.—EC

   

PRESENTED BY FEEDONOMICS

Feed your ecomm processes

Feedonomics

Do you sell or market your biz online? Uh, it’s 2024, so of course you do. These days, digital success looks like increasing revenue, tapping into new opportunities quickly, and maintaining a consistent brand identity. Oh, and efficiency. You need that, too.

Tackle the whole task list with the new white paper from Feedonomics: Why Product Feed Management Is the Backbone of Crucial Ecommerce Processes.

Feedonomics identifies five key operational processes your biz needs to operate with consistency to hit your goals:

  • product listing
  • catalog optimization
  • order management
  • data synchronization
  • data protection

The full white paper includes deets on the challenges behind each process, how a feed management platform empowers enterprise businesses to master them, and how to unlock scalable growth.

Come and get it.

OPERATIONS

In goods shape

shopping carts on top of pink bar graphs Andriy Onufriyenko/Getty Images

Inflation accelerated in March, though CPG price increases across many categories cooled during the month and the first quarter of the year.

The Consumer Price Index rose 0.4% in March, the same rate as in February, the Bureau of Labor Statistics reported this week. Prices increased 3.5% YoY, an uptick from last month’s 3.2% rise.

Food inflation remained up 2.2% YoY, consistent with last month’s rate, while it increased 0.1% from February. Food at home inflation remained unchanged from the previous month. Four of the six major grocery categories—cereals and bakery products, dairy and related products, fruits and vegetables, and other food at home, saw inflation cool. Notably, butter prices fell 5%.

Keep reading here.—EC

   

STORES

Closing time

Customers leaving a 99 Cents Only store Allen J. Schaben/Getty Images

Welcome back, people. We know you’re responsible citizens, but just in case it slipped your mind, your taxes are due today. That really doesn’t have anything to do with the retail happenings of the world, but we figured a heads-up would be appreciated. Let’s dive into those happenings, all of which coincidentally are on Friday.

In closings: 99 Cents Only has filed for Chapter 11 bankruptcy and will wind down its operations. The close of business this Friday is the last day the chain will accept merchandise credits and gift cards.

In earnings: Procter & Gamble will report its Q3 earnings on Friday. The CPG behemoth had a so-so Q2, during which revenue increased 3% YoY. Consumers have pulled back on purchasing P&G products in response to price hikes.

In openings: REI is opening a new location in Beaverton, Oregon, on Friday after closing a store in Portland’s Pearl District in February.

Keep reading here.—KM

   

TOGETHER WITH PAYLOCITY

Paylocity

Clock into something easier. Embrace a modern scheduling solution that improves the employee experience and reduces excessive turnover. Paylocity makes it easy to track part-time, hourly, and seasonal schedules—and optimize your day-to-day operations with onboarding and payroll tools that just…work. See how it all adds up.

SWAPPING SKUS

Today’s top retail reads.

Just redo it: Hoping to climb out of a sales slump, Nike announced a redesigned Pegasus model and plans for new shoe styles. (Bloomberg)

Ghosted: They thrived during the worst of the pandemic, but now some ghost kitchens are shutting down. (the New York Times)

Sew much worse: Many of the 40,000 garment workers in Los Angeles can’t afford the clothing they make. (Marketplace)

Connected content: So long, silos. Contentful’s guide explains how retailers can endlessly iterate content to align with customer preferences. Get your copy to see how a composable content platform can transform your customer journey.*

*A message from our sponsor.

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

Nearly one-third of Americans aged 50–80 have visited a health clinic inside retail locations like drug stores and big box stores within the last two years.

You tell us: Have you sought treatment in a health clinic inside of a retail store and if so, would you do it again? Cast your vote here.

Circling back: Last time, we told you about the uptick in sales for secondhand jewelry being sold as a result of divorce, and we asked if you’d have any qualms about buying a secondhand wedding ring. Most of you (56.7%) said you’d buy a secondhand wedding ring, even if it was being sold because its previous owner’s marriage ended in divorce, while another 4.8% said you’d do so only if it was being sold for some reason other than divorce. Another 34.6% wouldn’t buy a secondhand wedding ring under any circumstance, while 3.8% did not know or weren’t sure.

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