Marketing Letter - 🤖 Llama 3 Hits the Scene

GM nerds,

Welcome back to the newsletter that gives its subs the Zuck glow-up:

Here’s what’s good this week:

→ Making Bank on TikTok Shop 👀

→ Llama 3 Hits the Scene 🤖

→ Cashing In w/ YouTube Ads 💸

→ How NOT To Reverse Your Google Penalty ❌

→ more, obviously 💬

But first…

​​This Week's Video 🗣️🎙️​

In this episode, I share a method to circumvent Google manual penalties on affiliate sites by changing the subdirectory URL structure. However, this only works if the penalty is on a subdirectory and not the entire domain. Tune in.

​​YouTube​

What’s Going Down @ Google 📊

→ Here’s the dirt on penalty reconsideration requests that will NOT be considered… They include:
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“- reaching out before the problem was fixed
- reaching out WHILE you’re working on fixing the problem
- being aggressive or agitated in the response
- saying Google doesn’t know how to do their job
- demanding that Google explains itself”

There’s more. Some sassier than others.

→ In this week’s SEO Office Hours, the SEO Impact Of 503 Status Codes was clarified by Gary Ilyes. Here’s the TLDR:

- short 503 downtimes are fine
- extended periods serving 503s will hurt crawling

So, organize your updates to keep 503 website downtown minimal.

→ FWIW, Google is out here destroying good businesses. The reason? Well, once you turn out the propaganda, the algo is simply “not able to distinguish low-effort niche sites vs. more helpful content sites that are providing value. And so they are just lumping them all together as one and destroying them. If you match the pattern, you’re done.”

→ This article- How Product Recommendations Broke Google (And ate the internet in the process)- is worth a read.

Social Media Round-up 📲

→ Google & YouTube’s new ad options- “YouTube Select Shorts”- lets you choose ad placement alongside trending, buzzing Shorts categories like Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive.

→ This, in tandem w/ “the ABCDs of effective video ads” which showed a 30% lift in short-term sales likelihood and a 17% lift in long-term brand contribution, shows a huge emphasis on attracting marketers. the TLDR; ABCDs stands for Attention, Branding, Connection, and Direction.

YouTube Shorts have hit 70 billion daily views globally, so it’s as good a time as it’ll ever be to get on board (if you haven’t already).

→ An interesting counterpoint, though, from the sometimes annoying but still provides good data man himself, shows that after having consumed an hour's worth of content, 35% of people remembered long-form videos, while 3% remembered short.

→ Here’s Authority Hacker on how to make bank w/ AI on TikTok Shop. Teens are doing it— why can’t you?

→ Speaking of TikTok, its new photo-sharing app- “TikTok Notes”- has dropped in Australia and Canada. Everyone else is ripping off TikTok, so I guess it’s time for TikTok to return the favor and make a more boring version of Instagram?

→ Vine-heads rise up… Elon is flirting w/ the idea of bringing it back… (again).

→ Meta is offering 3 tips for lead generation on its platforms: take advantage of seasonal trends, simplify the process for viewers to submit info w/ “Instant Forms,” and “use conditional logic to create a dynamic form.” Read up.

→ The TikTok Bill is being fast-tracked in the USA.

AI Insight 🤖

→ Speaking of Meta, its Advanced AI Chatbot- built w/ Llama 3- is now a (non-optional) feature of all of its apps. The promise? It’s “the most intelligent AI assistant you can use for free.” You’ve probably already noticed, but it’s basically like having ChatGPT available in FB and Insta, letting users take up their queries w/ an extremely advanced AI engine in-stream.

→ Llama3, btw, is creating mad buzz: Redditors are going nuts about it. Here’s a quick overview of how to use it on your laptop. And FWIW Groq Inc. is “serving LLaMA 3 at over 800 tokens per second.”

→ The famously privacy-minded search engine Brave just dropped their AI Search Engine— a new feature called "Answer with AI." Brave has basically been irrelevant for most, but in a world where Google sucks more than ever, anything could happen.

→ If you’re curious about how OpenAI is progressing— its “model all but matches doctors in assessing eye problems.”

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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