Flood of AI images blurs what's real on Facebook

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If you’ve recently spent any time on Facebook, you may have noticed strange images popping up on your feed: Jesus on a cruise ship; photorealistic images of children asking viewers to “rate my painting”; dinosaurs in Viking hats drinking out of steins at a beer hall.

AI scholars Renee DiResta, Josh A. Goldstein and Abhiram Reddy recently studied the proliferation of AI-generated images on over 100 Facebook pages. They realized that most of the people in the comments didn’t seem to grasp that they were looking at fakes, and the spammers who created the posts would often try to bait users into clicking links.

These AI-generated images, the scholars note, are “visually appealing and cheap to produce, allowing scammers and spammers to generate high volumes of engaging posts.” Furthermore, Facebook’s algorithm seems to be promoting these images, which carry no markers alerting people that they are AI generated.

“Shrimp Jesus may be an obvious fake,” they write. “But the challenge of assessing what’s real is only heating up.”

[ Science from the scientists themselves. Sign up for our weekly science email newsletter. ]

Nick Lehr

Arts + Culture Editor

Many of the AI images generated by spammers and scammers have religious themes. immortal70/iStock via Getty Images

From shrimp Jesus to fake self-portraits, AI-generated images have become the latest form of social media spam

Renee DiResta, Stanford University; Abhiram Reddy, Georgetown University; Josh A. Goldstein, Georgetown University

Visually appealing and cheap to produce, AI-generated images allow scammers and spammers to post high volumes of engaging content − and Facebook’s algorithm may be promoting these posts.

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