📂 Virality can be engineered even if it’s not inherent to the product

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Today's newsletter is proudly supported by Videodeck πŸŽ‰

One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I'm stoked to partner with Videodeck β€” done-for-you video production with an expert team at an affordable price. There's no better investment you can make in your marketing than in video right now. It's an absolute no-brainer. Mention "Corey" or "Swipe Files" and get 5% off forever.

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πŸ“– The following is an excerpt from my work-in-progress book, Founding Marketing. It's a (very) rough draft of thoughts, notes, and research... so feel free to reply with your feedback on what I should expand more on and what needs to be clarified. Enjoy!

Types

  • Use your company currency
  • Free stuff
  • Coupons/discounts/credits
  • Bundle of similar products

Best practices

  • Create multiple rewards that are attractive enough to different segments.
  • Double-sided rewards are highly recommended.
  • Always use the bigger number ($10 off vs 40% off OR 10% vs $250 off)

There are also lots of small things that can help your customers out and make them more likely to refer you.

Do marketing for your customers to become a partner for them. Simple things can build loyalty.

I really love the way Leave Me Alone does their referral program.

Since it’s credit-based, you can invite more people to get more credits, and they’ll get credits too!

They also have other rewards for being a power user as well.

Trello offers a free month of their premium plan every time you refer someone – which is great because each time they get Trello Gold, they’ll be tempted to subscribe after it expires to keep what they’ve already been using.

  • The best time to ask your customer to share your program is after they’ve completed a project or milestone with your tool.
  • Create multiple rewards that are attractive enough to different segments.
  • Double-sided rewards are highly recommended.
  • Always use the bigger number ($10 off vs 40% off OR 10% vs $250 off)

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

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Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​MarketerHire β€” Get matched with a top-tier freelance marketer within 48 hours.
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Older messages

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The time to invest in product marketing is NOW ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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