What makes a winning influencer campaign?

Get the data you need to run remarkable influencer campaigns.

“Authenticity” has been influencer marketing’s most sought-after currency for years. But today, quantifiable strategies based on real data deliver more for brands. And the new 2024 Influencer Marketing Report proves it.

We surveyed 2,000+ consumers and 300 influencers to reveal:

• What consumers want–like the 47% of Gen Zers who prize follower count
  
• How influencers have changed how we shop, post frequency being a key motivator
  
• What influencers expect from brands–53% prefer short-form video collabs
• And predictions for the future, from AI to deeper brand-influencer integration

TL;DR, you don’t have to capture lightning in a bottle to create an influencer campaign that resonates. This report has insights you can start using immediately.