Morning Brew - ☕ Spend but don’t break

Debt is rising, but consumers are still spending.
April 25, 2024

Retail Brew

Hello, it’s Thursday. The US economy grew at 1.6% in the first quarter, the latest data from the Commerce Department shows. That would be a slowdown, and possibly a result of factors like shifting business inventories and international trade. Regardless, for now, the best thing we can do as consumers is to keep shopping.

In today’s edition:

—Alex Vuocolo, Andrew Adam Newman

E-COMMERCE

Who’s shopping?

U.S. shopper Lechatnoir/Getty Images

US consumers are struggling to pay their bills, but that doesn’t mean they are pulling back on spending.

Bank of America last week reported that net charge-offs, which are debts that a bank does not expect to be repaid, jumped to ~$1.5 billion in the first quarter, up from $807 million the year before, and they stemmed primarily from credit card losses, according to the bank in its latest earnings call.

While Bank of America is expecting charge-offs to level off in the coming quarters, the data point is indicative of a broader trend impacting consumers: Household debt is rising, and consumers are getting worried they won’t be able to keep up with payments.

But so far these concerns have not impacted spending patterns, at least in the aggregate.

Keep reading here.—AV

   

FROM THE CREW

Introducing MoneyWise, Sam Parr’s new podcast

The Crew

Join My First Million host Sam Parr as he interviews high-net-worth guests on his brand-new podcast, MoneyWise. In each episode, Sam digs into the personal finances and lifestyles of his guests, getting radically transparent about things like burn rates, portfolios, and spending habits. Listen now and learn the financial secrets of some of the most successful entrepreneurs in the world.

STORES

Crafty cuts

Michaels storefront Patty_c/Getty Images

Conventional wisdom says that prices generally don’t go down after inflation pushes them up. But a handful of retailers have bucked the trend, and Michaels is the latest retailer to announce broad price reductions.

Last week, the arts and crafts chain said it lowered the cost of more than 5,000 items, with discounts ranging from 15% on frequently bought items such as paint, markers, and pens to 35% for canvases and 40% for T-shirts.

John Gehre, chief merchandising officer at Michaels, told Retail Brew that customers will see “constant rollbacks…over the next six months to a year.” He also stressed that the cuts were not part of a limited promotional cycle, but rather a lasting strategic shift.

Keep reading here.—AV

   

LABOR

Safety in numbers

Workers spoke in favor of ew York State’s Retail Worker Safety Act at a Zoom event organized by the Retail, Wholesale and Department Store Union (RWDSU). Screenshot via Retail, Wholesale and Department Store Union/Zoom

At first, Jerome Bridges thought the sound coming from outside the store was firecrackers or a car backfiring.

It was a spring afternoon in 2022 and Bridges, the scan coordinator at a Tops grocery store in Buffalo, New York, soon noticed the sound was coming from inside the store, and that it was gunfire.

“So I ran to the conference room,” Bridges said during an April 17 Zoom event organized by the Retail, Wholesale and Department Store Union (RWDSU). “I grabbed my produce manager at the time, my night ops manager, a cashier, and about six customers, and I barricaded the conference room door. You could still hear him shooting inside the store.”

What Bridges heard would soon be international news, a racially motivated shooting of 13 people, including four workers, which left 10 dead, one of them an employee.

“That day was horrible for me,” said Bridges, who paused for a couple of minutes as he dabbed away tears. “I still haven’t had a good night’s sleep in over two years.”

Bridges was among five workers who participated in the event, and they spoke in support of New York State’s Retail Worker Safety Act.

Keep reading here.—AAN

   

TOGETHER WITH ITERABLE

Iterable

Your golden ticket. Marketing mavens are counting down the minutes until Iterable’s annual Activate Summit conference—and you can join ’em virtually. That’s right: Enjoy all of Activate Summit’s insights, keynotes, and strategies from the comfort of home on May 14–15. Just be sure to register, and let the learnings commence.

SWAPPING SKUS

Today’s top retail reads.

Boxed up: The smallest of products are being shipped in large packages, leading to sustainability concerns. (BBC)

Taking stock: 11 years after the disastrous Rana Plaza collapse in Bangladesh, which led to the passage of landmark safety regulations a few weeks later, have things changed? (Vogue Business)

Meat you there: Using mature dairy cows for meat after they’ve been allowed to graze has been a common practice in Europe, and may provide a lifeline for struggling US farmers. (the New York Times)

JOBS

Forget generic job searches. CollabWORK leverages the power of community to connect you with relevant opportunities in Slack channels, Discord servers, and newsletters like Retail Brew. Land your dream job through the power of your network with CollabWORK.

NUMBERS GAME

The numbers you need to know.

Luxury retailers may be hitting a snag lately, but the desire for luxury is alive and well here in the US, according to YouGov’s 2024 US luxury boom report, which examined the American consumer’s appetite for luxury over the past four years.The report found that despite inflation, intent to purchase luxury goods increased significantly.

  • Between 2021 and 2024, purchase intent saw a whopping 86% rise among customers.
  • When asked if they were likely to buy a luxury item over the next 12 months, 26% of the respondents said yes, compared to 14% in 2021.

Among those who put their money where their mouth is, so to speak, 15% of Americans had purchased luxury goods in the past 12 months, a 9% increase from 2021.Shoes, accessories, and beauty products were the most purchased categories among shoppers between 25-44, which the report categorizes as the largest segment of luxury buyers.

Meanwhile, 37% of shoppers between 35-44 were willing to shell out over $1,000 on their coveted purchases.

“Luxury demand continues to skyrocket despite inflationary fluctuations,” Chris Melchiorre, SVP at YouGov America, said in a statement. “As more Americans purchase or consider purchasing luxury goods, luxury brands need a holistic understanding of their evolving and broadening customer segments.”

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