The Strategy Toolkit - Strategies in Australia
We were just in Australia and, wow, the Aussies are strategists in so many ‘fair dinkum’ ways: Trojan horses, simplicity, flavours & colours, humour, and bold imagery. You will love it! In the spirit of helping you get smarter about strategy. 1. The Trojan Horse strategy for EVs.If the United States was ever to drop its ban on EVs from China, what you see on the roads of Melbourne and Sydney (all BYDs, all GWMs, very few Teslas…) is what you would see everywhere…
2. Simple designs are the most powerful.Not only do their graphic designers nail it with easy to understand brand imagery, but the accompanying products are a hit (edible coffee cups, anyone?).
3. Who said cereal is a food group? Flavours and colours galore…From corner shop windows to pop-ups for hilarious cola-flavoured toothpaste, Australians know how to stimulate demand.
4. If in doubt, use humour.Australian word-play is world class…
5. Or a strong mix of images…Grabs your attention, holds your attention.
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What was there before
Monday, April 1, 2024
The Strategy Toolkit - March 2024 edition ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Waving, not drowning
Thursday, March 21, 2024
A quick note ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Always
Wednesday, February 21, 2024
The Strategy Toolkit - February 2024 edition ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Good enough
Monday, January 22, 2024
The Strategy Toolkit - January 2024 edition
Synthesis
Thursday, December 21, 2023
The Strategy Toolkit - December 2023 edition
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