Buffer - TikTok creators, strap in...

Hey folks 👋🏾

It happened — Bytedance will be forced to sell TikTok in the U.S. or risk being banned entirely. 

This isn’t great news for the many creators and businesses that rely on it, but it does hammer home one thing: you must seize control of your means of creation.

While we wait and watch the news, this is the time to take action. Get set up with a link-in-bio tool, keep your website current, explore cross-posting to other platforms, and start and grow a newsletter to engage your audience while you're at it.

This situation is still in flux, and we won't know the outcome for a year. For now, the best thing to do is stay informed and prepare for potential changes.

Let’s get into it!

💌 In today’s email:

• ✨ Meet @rita_codes, our community’s resident tech comedy creator
• 📱Mitra says to show a quick BTS of your work to pull in your audience in
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. Here's everything we know about the TikTok ban

✨ Meet @rita_codes, tech comedy creator

Rita Iglesias Gándara, a software engineer from Seville, Spain, has grown an impressive following on TikTok & Instagram with her witty, relatable clips.

She shares more about how she creates content + advice for other creators.

When and how did you get started on social media? “I started making comedy videos on social media in December 2022, combining my background in acting with my tech skills. With my boyfriend Javi’s editing skills, we jumped in, doing what we thought was funny — and it turns out, others thought so too. Our goal is to bring some fun to the tech scene, make people laugh, and maybe even help them relax a little from the daily grind.”

Are you a full-time creator, or do you have a ‘day job’ too? “I have a full-time job as a software engineer at a Berlin-based startup called topi, so I create my videos in my spare time. You know, just because I like to keep myself busy. Like, really busy.”

What tools do you use to create your work? “Nothing too fancy: for recording, we use a Sony ZV-E1 camera, but we started by filming everything with an iPhone. For lighting, we have the living room equipped with smart lights, and sometimes we also use a ring light. For editing, we use Adobe Premiere and After Effects for effects. And to organize ideas and schedule content, I use Buffer.”

What has been your most successful post/video to date, and what do you think made it such a hit? “Well, that's a good question, haha. My most-viewed video, line 68, has almost 6 million views and went viral when nobody was following me, and I still don't understand why. But I think it's crucial to be genuine and have your own unique style when creating any kind of content. If people like it, great, but the most important thing is that you enjoy your work because that passion will shine through.

What is your favorite Buffer feature, and why? “The calendar feature is super useful for me. Since I'm a visual person and post on different platforms with different content, it helps me plan out my posts for the week or month in a straightforward way. This ensures I don't overwhelm or neglect any platform. Also, often I create several videos at once, and this feature helps me distribute them more evenly over time.”

Every so often, we spotlight a member of the Buffer community doing cool things on social media — join here to learn more.

🪴 Nick’s growing consistently with Buffer – so will you

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

Press 1 for Nick on YouTube: “My following has grown 10% consistently since I started using Buffer”

Want to skyrocket your growth? Get started with Buffer today!

👇🏽 The latest from the blog

• Land paid partnerships with these influencer media kit tips

• Organic vs paid social media, and why you need both

• Are you a solopreneur? Get answers to questions about social media

• Get ahead of the TikTok ban by starting a newsletter

• Direct mail might seem like a thing of the past — but it’s surprisingly effective for brands

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

A quick behind-the-scenes ✨

Use this audio to stitch up a few clips showing a behind-the-scenes look into your work! This audio isn’t a one-size-fits-all trend, so feel free to get creative with it.

Here’s an example from @no14boutique showing them opening up their shop for the day!

🤳 What's happening in social?

• Pinterest shares insight into summer travel trends
• Instagram adds new options for creator subscriptions
• Nospace, a social app inspired by Myspace, launches at the end of this month.

Thanks for reading! 💟

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