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While scrolling TikTok in 2022, Kaylen came across something unexpected: a video about relationships and anxiety, made by her therapist. What was most remarkable about this experience was that it had happened before. She had come across her previous therapist online on YouTube and had been uncomfortable then, too.

“That was actually part of the reason why I was like ‘I think I’m going to stop therapy for a while,’” the Los Angeles-based 29-year-old says.

The stars of TherapyTok, as it’s called, pull in numbers not dissimilar to the artists and influencers who found mainstream fame on the app. A video about suicide warning signs has more than 9 million views. So does another about whether or not you’re in “freeze mode.” Those posts are among the tens of thousands of contributions psychologists have made to the platform. However, despite their popularity, and the rise of things like “therapy speak,” users have conflicted feelings about seeing their own mental health professional in front of the camera.