Will advertisers sit out the general election?
Will advertisers sit out the general election?PLUS: Did Wired mislead its audience about Google censorship?Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… Enjoy this newsletter?By becoming a paid subscriber, you’ll help put food on my table: Going to CEX next week?Me too! In fact, I’m speaking at the event. I’d love to meet up with folks for lunch/drinks/dinner, so don’t hesitate to reach out. Quick hitsDid Wired mislead its audience about Google censorship? [Simon Owens] In 2022, The Verge rolled out a redesign that made its homepage look more bloggy. "The number of 'loyal users' (defined as those who have five or more sessions on the site in a calendar month) increased by 47% in the course of 2023. Though it is not a general-interest title, The Verge continues to be the most visited single site under the umbrella of Vox Media, its parent company." [New Yorker] The New Yorker goes deep on the hedge fund that launched an investigative journalism outlet. [New Yorker] Nate Silver is launching a podcast with Pushkin Industries. [Nate Silver] “We have a lot of advertisers who essentially say they want to go dark from September through November. They don’t want to be associated. They know we run a lot of political content. They don’t want to be running any advertisements around what they assume will be a highly toxic, highly divisive election” [Press Gazette] New York Magazine profiles The Daily Beast's new owners. If these anecdotes are true, then I don't have high hopes for the outlet's future prosperity. [New York] I've spoken to a lot of media operators and creators who have shifted their marketing efforts from Twitter to LinkedIn. [TechCrunch] ICYMI: How Android Intelligence built a thriving paid membershipWant a daily dose of media industry news?I only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
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Revenue diversification is (sometimes) overrated
Thursday, May 2, 2024
PLUS: You can't copy and paste a media business model ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How The Ankler converts its free audience into paid subscribers
Tuesday, April 30, 2024
When Richard Rushfield launched his Hollywood industry newsletter The Ankler in 2017, he ran every aspect of the business, from the content creation to the customer service. Today, The Ankler resembles
Are we going to see more nonprofit newsrooms team up?
Friday, April 26, 2024
PLUS: How Ben McCarthy built a Salesforce-focused media company with 400000 monthly readers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How to build a “Bloomberg for X” media company
Thursday, April 25, 2024
Many companies that attempted to monetize media outlets with non-media tech products have stumbled. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How Android Intelligence built a thriving paid membership
Tuesday, April 23, 2024
When JR Raphael launched his Android Intelligence newsletter in 2018, it was mainly a roundup of news meant to complement his Computerworld column of the same name. But as the newsletter amassed an
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