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Here’s how to write cold emails that people open:

1. Know your audience. Verify that your contact is a legitimate lead, and assess their online presence to find opportunities for personalization.
2. Know what sets you apart. What are your value propositions, which offer specific solutions to bad alternatives? These will constitute the subtext of your message.
3. Know what good cold-email writing is. It’s concise, personal, personable, focused, authentic, original, and clear.
4. Choose your sender. Opt for a name in your sender field instead of a company, like “Rob from The Daily Carnage.”
5. Land the subject line. In 60 characters or less, write a relevant, self-evident subject line. Your open rate will tell you if it’s working.
6. Hook the reader. Ask a question, address a pain point, demonstrate value, throw in some personalized flattery, or mention a mutual connection to kick things off.
7. Make a great first impression with a five-minute favor. Write a review of the contact’s book or podcast, donate to a cause they support, or share their work with your audience to break the ice.
8. Warm up your outreach in your email body. In a few sentences, describe the benefits you’re offering. How will your product or service improve their life? You’re starting a conversation, not selling.
9. Include one low-friction CTA. Just one, offered without risk or commitment. Make it natural and organic, not a high-contrast button. Keep proposed chats short (15 minutes), and include a calendar link for ease.

Read the full guide at Demand Curve.

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We interrupt your regularly scheduled SaaS parade for a morose (but pragmatic) tool recommendation.

WeExpire is an open source tool that lets you write an encrypted emergency message that will only be revealed, by QR code, to your most trusted contacts following any unfortunate circumstances that may befall you.

It’s not as complicated as a will, but it’s not as precarious as a note written on a napkin that you’re using as a bookmark, you know? O, to live and die in the 21st century!

Place a Classified Ad in this Friday’s edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

To promote its low-sugar, flavored sparkling water, Liquid Death is coming for the throats of Big Soda for decades of misleading messaging. You know the story: we’re supposed to believe that the world’s most beautiful models and elite athletes drink 3x their daily sugar intake on the reg. Why is this trope still prevailing, anyway?