Budweiser is turning Spotify into beer ads

More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform.

Technology Is Transforming Rap Beef

For decades, conflict has been a part of hip-hop culture. The ongoing diss-track battle between Kendrick Lamar and Drake proves how much digital space has transformed rap beefs into an industry.

Spotify Might Finally Release Lossless Audio, New Leaks Suggest

It's not yet clear how much users will need to pay for Lossless, but the recent rumours suggest the new long-awaited feature will fall under the Superpremium tier that would allegedly cost $19.99 a month.

KOR Protocol Debuts Digital Culture’s Next Boom in Interactive, Fan-Driven Creativity

Since media went digital, fans and creators have wanted to play with it, transforming favourite images, videos, sounds, and stories into shareable moments of self-expression.Until now, there has been no easy way to do this while honouring the original content creators’ rights.

How Can Musicians Make (More!) Money Online & Offline

The music industry isn’t merely about music. It’s an entertainment industry where artists are Jacks of all trades but masters of only some. They’re TikTokers, video bloggers, marketers, business people, content creators… you name it.

Instagram’s Latest Sticker for Stories? — ‘Add Yours Music’

The new sticker combines the fun of the ‘Add Yours’ sticker with the music sticker to create the ‘Add Yours Music’ sticker. The ‘Add Yours’ sticker creates a participation trend where users can add their thoughts and experiences to a global conversation—making it a music sticker takes this one step further.

Forget music streaming. Cassette tape revival is going strong

Cassette tapes are seeing a resurgence among long-time collectors, new fans and local bands. In Halifax, there's even a company that will put digital music on analog tape.

The rise of the IP bank

Known IP is IP that has been around long enough to cut through to mainstream audiences, making it easily identifiable (and thus monetizable). In navigating the emerging metaverse, consumers are more likely to go on the journey if it is to engage with IP that they already know and care about.

UK music report: ‘AI can be a great servant but would be a terrible master’

A new report from the UK’s All-Party Parliamentary Group on Music has called for the government to craft a “pro-creative industries AI Bill”.

YouGov explores young Americans' attitudes towards AI music

49% of them say they would be interested in listening to music that has been ‘completed or enhanced’ using AI technology, while 40% would be interested in hearing the voice or musical style of their favourite artists in ‘new songs created by AI’.

How AI Is Wreaking Havoc on the Fanbases of Taylor Swift, Drake, and Other Pop Stars

AI first shook the pop music world last year, when a song that seemed to be by Drake and the Weekend called “Heart on My Sleeve” went viral, with millions of plays across TikTok, Spotify, and YouTube. But the song was soon revealed to have been created by an anonymous musician named ghostwriter977, who used an AI-powered filter to turn their voice into those of both pop stars.

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