👀 Sponsor this spot to share your content with our community.

No matter what methodology you use to calculate ROI, it’s best to stick to it consistently, and measure change over time. Here are 3 practical methods:

1. A complicated but gold-standard method: Conversion analysis.
   • Return from content marketing = (new customers from content * average customer value)
2. A quick-and-dirty, 30-second method: Lifetime traffic value.
   • Return from content marketing = (monthly traffic value * content lifetime in months)
3. The best of both worlds approach: Signup attribution.
   • Return from content = (% of signups attributed to content * total signup revenue)

Take a closer look at Ahrefs.

👀 Sponsor this spot to share your product or resource with our community.

It’s Monday.

Put up an away message, imagine you’re napping on your granddad’s “retro gauche” sofa on a spring afternoon, and listen to a radio broadcast of a fake baseball game.

Sleep Baseball removes the loud commercials, hey-batta-battas, and everything else that ruins the ASMR of baseball radio. It could not be more boring. You’re so welcome.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Reebok’s clever new AI campaign encourages users to DM the brand on Instagram with a photo of their favorite memory.

A chatbot will then craft a custom shoe inspired by the color palette and style, with the original photo inlaid into the sole.

Users can tweak the design, share on social, or purchase the file for use in Roblox and Fortnite.

It’s new tech, but it feels a little like a browser game from the 2000s. By that we mean: it’s extremely cool.