Market Mix - 🔍 Formula For 10M Views Videos

All Case Studies 🔍 Learn About Sponsorships

Jenny Hoyos averages 10M views per YouTube Short. Let that sink in.

Last month, I reached 1M people on IG and posted 20+ videos. Not an apples-to-apples comparison.

But my goodness.. So, today I’m sharing her formula for how she goes viral over and over again…

And as always, thank you to our partner Ahrefs.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Ahrefs

3 Tips For Making The Best Landing Page Possible:

With Ahrefs Enterprise, your team comes together to grow your web presence. They have the #1 active SEO crawler, and 3rd most active web crawler just behind Google & Bing.

With 3 million subscribers and an average of 10 million views per YouTube Short, Hoyos is dominating the short-form game.

And with ad dollars moving from long-form to short-form creators - she’s onto something big.

So, what's her secret sauce? Hoyos has developed a tried-and-true structure for creating viral short-form content.

Stop the Scroll: Master the Hook

The first few seconds determine if someone stops to watch or swipes away.

Hoyos would even change the idea of the entire video for a strong hook.

To craft a magnetic hook, Hoyos suggests it needs to be:

And one of her go-to tricks? Power words.

Words like "banned," "free," "one dollar," "secret," or "cheap." These attention-grabbing terms instantly pique curiosity.

They encourage viewers to stick around to discover more.

For instance, a hook like "$1 chicken sandwich"

It immediately sparks interest and prompts viewers to continue to watch the video.

Retain the View: Foreshadow, Transition, But/Then

Hoyos aims for a retention rate of 90% or higher.

So, how does she keep viewers glued to the screen?

Foreshadowing.

Right after the hook, Hoyos lets viewers know:

Take this example: "Chick-fil-A has the best chicken sandwiches, but I am not paying $6. So, I am gonna make it with $1 then compare them."

Viewers want to see how the $1 version stacks up to the real deal.

It sets an expectation and gives them a reason to keep watching.

Next, transitions.

Hoyos uses transitions to progress the video, to move the story forward without breaking the pace.

A simple "Let's get cooking" takes viewers to the next step.

But transitions aren't just about moving from A to B. They also set up the mechanism to reach the end.

Throughout the video, Hoyos wants to make sure viewers are building towards something so it's not stagnant.

How to Improve Rewatchability and Get Return Viewers

Focus on the close to ensure viewer satisfaction.

You want to end on a high.

The viewer will decide how they felt about the video based on the intensity of the emotion at the end. .

The funniest punchline.

The most heartwarming moment.

The biggest twist.

Leave them satisfied, but surprised.