Initiator Creator - Initiator Creator - Issue 142

Initiator Creator - Issue #142 - ( Read in browser )

By Saurabh Y. // 19 May 2024

Presented by DesignThingy

This Week's Notes:
Make GTM Strategy for Yourself

GTM or Go-to-market strategy is quite a popular term among product teams, startups, and businesses, used to determine the strategy of taking the product into the market.

In a time when many of us losing jobs or are trying to get into new roles it becomes more important than ever to stand out of the crowd and find your place.

As GTM is important for products and businesses, similarly, GTM strategy is also important for professionals to get into their desired fields and the job market.

GTM of every individual can be different and could depend on many factors like socio-economic background, education, geography, experience, and knowledge levels.

GTM gives you a direction and a roadmap to pursue so that you can put your efforts efficiently to get a higher impact.

Disordered efforts usually end up in lost opportunities. Make your every effort count and create clear followable and direct strategies.

Did you like it?

Entrepreneur

How to expand after PMF - A Smart Bear

A simple workshop that evaluates new business ideas relative to your existing strengths – the key to expanding without overreaching.

The art of the pivot, part 2: How, why and when to pivot - Lenny's Newsletter

Strategies from the data for your “pivotal” decision

Why Free Books Can Outearn Publishing Deals: A New Strategy for Authors - Charlie Hoehn

One of the big myths people believe about becoming an author is that the path to success is selling a ton of copies. When they hold this false belief, they inevitably think of their book as a failure. Because most books don't sell many copies.

How to Calculate Net Dollar Retention Rate (the right way) - Mostly metrics

Net Retention is a measure of how much your existing customers expand in a given period, net of any churn or down sell. It basically throws all of your existing customer dynamics into a pot, mixes them up, and spits back out how much your business will grow or decline by, absent any net new business activity.

Why Now: Timing and Product Success - Startups Unplugged

Many things influence your likelihood of success, but there is one factor we recognize, while often not really diving into how it works. That’s the importance of timing, or the “why now” question.


Marketer

Information Gainz - Growth Memo

Prioritizing information gain = rethinking how we create content

12 Customer Behavior Models: How They Impact Your Business - Medium

A customer behavior model reveals the external and intrinsic factors influencing buying decisions.

How To Write A Headline That Drives More Clicks - CopyBlogger

Copywriters preach the importance of great headlines, because your audience will only read your copy if they first click on the headline.

Engineering as Marketing - Substack

Engineering as marketing consists of capitalizing on your engineering capacities to build tools that help you generate awareness for your main product and acquire new users.

Developer

Adobe Photoshop Source Code - Computer History Museum

When brothers Thomas and John Knoll began designing and writing an image editing program in the late 1980s, they could not have imagined that they would be adding a word to the dictionary.

The Death of Code as Craft - Every

What is the business value in keeping developers happy?

How not to do code reviews - Aviator

Many code review processes become bottleneck for the engineering teams. Instead of finding bugs, it hinders progress leading to poor developer experience.

Data Fetching Patterns in Single-Page Applications - Martin Fowler

When a single-page application needs to fetch data from a remote source, it needs to do so while remaining responsive and providing feedback to the user during an often slow query. Five patterns help with this.

Web Platform Dashboard - Webstatus

A way to see the entire web platform mapped as a set of features, along with their support in browsers.


Designer

Why many startups never achieve great design(and happy users) - UX Planet

Avoiding the 5 most common mistakes founders make when building a design team and culture in their startups.

Design Taste vs. Technical Skills in the Era of AI - NN/g

The need for discernment is amplified when generative AI enables anyone to create anything. Creative skills will still be necessary to produce superior designs.

Onboarding for Active Users - Laws of UX

Traditional product tours can be a hindrance to active users. Instead, onboarding should be designed with active users in mind, making guidance accessible throughout the product experience.

Type Design Resources - Type Design Resources

A growing, public, collaborative collection of type design resources. Everything from learning the basics to running your own foundry.

The elements of product design - Jamie Mill

Explaining product design as a stack of decisions built on top of a stack of knowledge.


Interesting Read

We Need To Rewild The Internet - Noema

The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.

The Hole in the Sky That We Actually Fixed - Every

How the ozone layer became an unlikely climate success story—and what we can learn from it

The Shiny Toy Syndrome: When We Chase Novelty at Work - Ness Labs

The shiny toy syndrome is characterized by getting an intense but temporary sense of satisfaction from using a new tool before moving onto something else.


Community Submissions

If you like to share a project or article with the rest of the readers then please DM me at @ICforpreneurs or hit reply

Freeter: The Organizer for Those Who Do - Freeter

Freeter helps you to set boundaries between projects and focus on what matters at any given moment.

Sponsored by DesignThingy

We Develop Websites and MVP Products

A Remote Team Transforming User Experiences Through Code. DesignThingy develops pixel-perfect, responsive, semantic, standards-compliant websites and MVP web apps.


Outro

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