Morning Brew - ☕ Brand and deliver

Riding along with Ship Essential.
May 21, 2024

Retail Brew


It’s Tuesday, and wrapping your mind around the current state of consumer behavior is going to require some serious know-how. Join us tomorrow as we sit down with to unpack the consumer behavior landscape.

In today’s edition:

—Andrew Adam Newman, Alex Vuocolo


Slipper sliding a way

A split-screen image with a pair of slippers on a shelf wrapped in plastic at 12:08 pm and the slippers on the author's feet in his apartment at 3:19 pm. Andrew Adam Newman

Some of us pay way too much attention to the track-shipment function for e-commerce purchases, watching our parcels stop in exotic places we’ve never visited (like Avenel, New Jersey!), and riveted by the real-time trackers that say the package is just four stops—no wait, three stops—away.

We might glimpse the UPS or Amazon driver when they deliver, but what about the workers who plucked it from the warehouse shelf and packed it? Or who loaded it on the truck? And how did it manage to get to us so quickly (or slowly)?

To find out, on a recent Thursday, we visited a warehouse in Brooklyn where a third-party logistics (3PL) company, Ship Essential, has a unique approach to same-day delivery. We wanted to see how they do it by ordering an item and following its journey from their warehouse to our Manhattan apartment.

Keep reading here.—AAN



Retail revolution


Multi-channel and CPG retailers are using every tool they can to gain a competitive advantage. Right now, generative AI and machine learning are unmatched in their power to transform retail—meaning they could be that competitive advantage.

Join Retail Brew on June 6 for Revolutionizing Retail: Leveraging AI for Authentic Customer Experiences to discuss how AI can glean deep customer insights, improve decision-making, and drive operational efficiencies.

Learn how AI is utilized in CX funnels, its capacity for never-before-seen levels of personalization + automation, and more. PS: Don’t miss our event sponsor, NICE, on how they leverage AI for enhanced automation and analytics across the entire CX journey.

Save your spot.


Happy Recommerce Day!

A portrait of Alicia Silverstone. eBay

With resale so in vogue and popular marketplaces like ThredUp and Poshmark starting only in the last 15 years, it’s worth noting that eBay, founded in 1995 just a year after Amazon at the dawn of e-commerce, has been at it for nearly three decades.

Now eBay is showing some of the swagger you might expect from a pioneer and declaring May 21 the first annual Recommerce Day. Lawmakers in both the California legislature and the city of San Jose, where eBay is based, have introduced resolutions to potentially enshrine the holiday in the state.

The company has partnered with Alicia Silverstone, who in a statement said she’s an eBay shopper and that “recommerce brings me so much joy because I know I’m not contributing to the waste that harms our planet.”

Keep reading here.—AAN



Heavy thoughts

Home Depot Brandon Bell/Getty Images

Home Depot’s DIY customers are feeling the pinch of higher interest rates, but the home improvement chain is anticipating that “pent-up demand” will eventually shift spending, CFO Richard McPhail told shareholders on Tuesday.

“At some point, spend on housing shifts from discretionary to something that you simply must do,” he said. “We know that there’s pent-up demand for household formation.”

In the meantime, business is hurting: The company’s Q1 earnings showed sales declining 2.3% in the quarter from the previous year. CEO Ted Decker said the drop-off in demand was likely due to “continued softness in certain larger discretionary projects.”

As McPhail put it, Home Depot is “seeing interest rates sort of weigh on the mind of customers.” But it’s not necessarily because consumers can’t afford to fund their home improvement projects.

Keep reading here.—AV




Reel ’em in . New, unknown, or anonymous visitors make up 98% of e-commerce traffic. Wanna hook all those potential customers? Check out Bazaarvoice’s e-book on delivering tailored shopping experiences, even as cookies crumble and privacy regulations tighten. You’ll be providing next-level personalization to customers and driving rev in no time. Give it a read.


Today’s top retail reads.

Highs and Lowe’s: Lowe’s earnings and sales beat estimates, even as DIY consumers pulled back on spending. (CNBC)

Soaring rates: Freight costs continue to rise as shipping companies divert their cargoes around the Red Sea after a series of attacks from Houthi rebels. (the Wall Street Journal)

Getting weird: Snack brands are experimenting with unusual flavors ranging from pink lemonade-flavored Kit Kats to gravy-flavored soda. (the Associated Press)

Retail’s new BFF: From deeper customer insights to efficient ops + decision-making, bringing AI into your CX strategy is a no-brainer. Join Retail Brew on June 6 to learn how AI is transforming the retail space. RSVP here.*

*A message from our sponsor.


Stop waiting for your dream job to find you. CollabWORK puts you in front of the right opportunities in the online spaces you frequent. Get discovered by top companies and take control of your career path.


Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Not playing around

Tuesday, May 21, 2024

How the New York Liberty's chief brand officer helped revitalize the team. May 21, 2024 Marketing Brew PRESENTED BY Delta American Express Happy Tuesday. If you hated that Apple commercial where

☕️ Hard times for grads

Tuesday, May 21, 2024

An online pharmacy will sell discounted weight loss drugs... May 21, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Rootless Good morning. The world's most famous intercontinental Zoom

FW:👂Eavesdrop on Retail's Future with Us

Monday, May 20, 2024

Join us virtually on 5/22. Hi there, Sending you a reminder to signup for our FREE virtual event tomorrow. We will be getting the scoop on everything from services vs. physical goods to migration

🗓️ Mark Your Calendars: NYC's Can't-Miss Influencer Marketing Event!

Monday, May 20, 2024

Join us on June 25th. Marketing Brew Perfecting Your Influencer IQ Event Image Hi Marketing Brew reader, Are you ready to delve into the dynamic world of influencer marketing and discover strategies

☕ About to pop

Monday, May 20, 2024

Inside LesserEvil's “patient” approach. May 20, 2024 Retail Brew It's Monday, and as we note in Hot Topic below, many of you are disappointed that Chuck E. Cheese is phasing out its animatronic

You Might Also Like


Saturday, June 22, 2024

The asset manager's new short-term credit fund is hosted on the Ethereum blockchain. ADVERTISEMENT Forbes START INVESTING • Newsletters • MyForbes Mitchell Martin Senior Editor, Forbes Money &


Saturday, June 22, 2024

The asset manager's new short-term credit fund is hosted on the Ethereum blockchain. ADVERTISEMENT Forbes START INVESTING • Newsletters • MyForbes Mitchell Martin Senior Editor, Forbes Money &

AI, startups, and the next big opportunity in tech

Saturday, June 22, 2024

'Blue screen of death' at the ballpark — the inside story of an epic rally video ADVERTISEMENT GeekWire SPONSOR MESSAGE: Washington state's second-largest city is the hub of an ambitious

Why art is vital for physical and mental health

Saturday, June 22, 2024

+ consuming raw milk is risky ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facing the Music

Saturday, June 22, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. Are Republican Women Okay? The

It’s Always Sunny For Clean Energy

Saturday, June 22, 2024

Plus, a judge rejects a fossil-fueled lawsuit, the IRS keeps going after the rich, shots are fired against a deadly disease, and cannabis convictions vanish. It's Always Sunny For Clean Energy By

90(ish) tools to clean just about anything

Saturday, June 22, 2024

Vacuums, brooms, cleaning spray, stain removers, and more View in browser The Recommendation The very best cleaning gear Five hands holding various cleaning and organizational supplies, including a

Your new crossword for Saturday Jun 22 ✏️

Saturday, June 22, 2024

Ready to beat your crossword time? We have six new puzzles teed up for you this week. Play the latest Vox crossword right here, and find all of our new crosswords from the previous week in one place.

Weekend Briefing No. 541

Saturday, June 22, 2024

Social Media Warning Labels - Platonic Friendships - Brain Computer Interface ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Mayor Under Federal Investigation, GOP Raises $141 Million, and Leaping Leeches

Saturday, June 22, 2024

Oakland, California Mayor Sheng Thao hired a criminal defense attorney on Friday, one day after FBI agents raided her home as part of a multi-agency corruption investigation. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏