Sprout Social - 2024's top content trends for social

Whether you want to increase engagement, improve your brand reputation, win and keep more customers—social media is often the first place to start. However, that often leads to the question—what content should I post?

Short-form video? Long-form video? Lives? Influencer content? Audio-only? Text-only? The options are endless.

So, how do you know which content will move you closer to your goals? Find out in Sprout Social's 2024 Content Benchmarks Report, where you'll discover current trends in top-performing content, how marketers plan to utilize AI in their social strategy, and content non-negotiables.