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Here are 5 brands that successfully transformed IRL moments into meaningful community engagement on social:

1. Rhode. The chic, viral Rhode booth treated Coachella goers to a photo op and a lip gloss dispenser. Related mentions drove nearly 2.5 million impressions during the festival on X and garnered a 95% positive sentiment rate.
2. Rocket Mortgage. As the official sponsor of the 2024 NFL Draft, the brand started the “Dreammate” charity movement, honoring mentors who have helped people achieve their dreams—from home ownership to reaching the NFL—on social and through in-person UGC. The brand and event were mentioned together more than 250,000 times on X, and those posts received 1.7 million engagements.
3. TikTok. As a sponsor of the Met Gala, TikTok created a portal on their app from which users could vote on their favorite looks from years past and best dressed of 2024, try the official #MetGala creator effect, and explore relevant content.
4. Topgolf. The brand took advantage of heightened interest in the sport during the Masters tournament by serving up peach ice cream sandwiches (a Masters staple) from a branded truck in Augusta, promoting the activation on social.
5. Kentucky Derby. The iconic race’s social team drummed up excitement ahead of the event with videos introducing this year’s contenders, covered the history of the event, and celebrating past fashion moments. On race day, they published over 50 TikTok posts that accumulated 51 million views.

Take a closer look at these gold-standard activations at Sprout Social.

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This is a professional video app for iOS from the team at Lux. It helps you achieve that know-it-when-you-see-it film style by circumnavigating the iPhone’s usual space-saving shortcuts that degrade video quality.

Instant Grade is a one-tap color grading feature that lets you select from high-quality presets or load up your own styles. AutoMotion gives you the best exposure settings for that cinematic motion-blur effect.

It’s intuitive enough to be approachable, but technical enough to hold the attention of videophiles.

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Apple would like you to forget about the trash compactor now, please — but not about the iPad Pro.

They’re back with a little love letter to real creatives, featuring actress Sofia Wylie in parallel imaginary worlds dreamed up and brought to life by artists and animators via the iPad Pro and Apple Pencil.