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Google rolled out AI Overviews (AIO) to U.S. search results on May 14, offering richer responses, often including summaries, brief explanations, and links to external websites.

While Google claims that links shared in AIOs receive higher CTR than the 10 blue links of a traditional SERP, this could be due to fewer clickable targets in the AIO interface. Google has been otherwise vague and evasive about CTR data.

AIO can reduce clicks on other search features, increasing the rate of zero-click searches, which could have significant implications for organic search traffic.

To measure the impact of AIO on your website traffic:

• SERP Tracking Tool: Use tools like Authoritas to track AIO appearances in SERPs over time.
• Web Analytics: Use Google Analytics to report on pages referred from Google containing #:~:text=.
• Search Console Data: Use Search Console bulk export into BigQuery for detailed data on page-query combinations.

Reporting on these data sources helps estimate:

• How often AIO appears for a query.
• How often your website is shown in AIO.
• How often your site gets clicks from AIO.

Check out the full post by Swipe Insight.

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