Are You Ready for Sponsors and Advertisers?

Show why brands should work with you.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

MAY 24, 2024

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.


5 things to do

Get It Together for Sponsors, Advertisers, and More

If a sponsor or advertiser reached out, would you be ready?

Even if they aren’t knocking on your digital door just yet, you should have a business “resume” ready to go. Different than a website or a link tree page, a media kit pulls together all the information that a prospective brand would want to know about working with you and your content business. A professionally presented media kit also goes a long way in differentiating you from your content competitors.

Spend a few hours doing these five things, and you’ll be ready to go whether you’re pitching the brands for partnerships or they’re reaching out to you.

1. Tell your story: You don’t need to tell a lengthy origin story, but you do need to explain why your business exists. Explain it in a few sentences. Need some help? Reread your mission statement.

In content businesses, the entrepreneur is often a big reason a brand wants to do a sponsorship, pay to advertise, etc. So be sure to add a bio of you in a paragraph or bulleted list.

2. Pull the audience data: What’s most attractive to potential partners about your business is the audience. They must understand your target audience and how they interact with your business.

Quantify the audience in all its forms (social media, subscribers, students, etc.) How many people do you reach on each platform? Detail relevant demographic information (location, for example, can be important for brick-and-mortar retailers).

Qualify the audience for the brand by sharing the analytics of their interactions with your business. How often do they open your emails? How many times do they click? How many convert through your calls to action?

3. Detail the opportunities: What could a brand buy? Sponsored content? Live ad read in a podcast? Course sponsorship? Newsletter ad? Partnership packages with multiple opportunities? List them along with the specifications of what they need to provide.

Also, include pricing. You can give a range and note the exact pricing depends on the total partnership opportunity. Some creators give discounts for frequency or bundling. Others use a range to accommodate future growth. If you don’t change your prices, be exact. Otherwise, just give potential partners a general understanding of what they might pay.

4. Add more proof: Testimonials from previous sponsors and advertisers demonstrate that your content business delivers results. Comments from your audience show brands the level of interest and even fandom you have.

5. Design the kit. With all the information ready to go, you’re ready for design. Don’t get overly creative. Simplicity is best. Brand reps don’t want to (and won’t) spend a lot of time trying to figure out where to find the information they want.

But invest in a professional look. If you don’t have the skills, work with a graphic design freelancer or use one of the free templates from Canva and Adobe Express, which have a wealth of free templates. (Tip: Looking through template options also can help you understand what elements to include in whatever final presentation you choose.)

With your media kit finished you’re ready for distribution. Dedicate a section on your website to partnership opportunities. Upload your media kit, making it available as a downloadable PDF and incorporating the content directly on the page so a download is not required. Include a link to the media kit in your social media profiles. And print some copies, too. You can bring them along to in-person events or mail them the old-fashioned way to prospects – it’s a great way to stand out from the digital-only crowd flooding inboxes.

Helpful Resources:

- Ann Gynn

Got a media kit in your business? We’d love to see and share it with The Tilt community. Reply to this email or send a note to Ann@TheTilt.com.
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Supported by:

It pays to do what you love.

For many creators, success equals scale. But grinding to reach the widest possible audience often comes at the expense of creating content you are actually passionate about. There is, however, a more sustainable approach.

Enter Memberful. Reduce reliance on ad revenue and earn income by doing the work you love and your audience values with membership. From gated content and private podcasts to integrations with all of your favorite tools including MailChimp and Discord, Memberful has all the features you need to get started.

Plus, with Memberful you always retain full control and ownership of your audience, your brand, and your business.


5 things from the tilt


5 things to know

Money
  • Takeovers: YouTube will now let advertisers buy out the inventory on the channels of the top 1% of creators on the platform. [Variety]
    Tilt Take: Another reminder: The platform is going to do what’s best for the platform.
  • Big bucks: BetterHelp, Amazon, VGW, Toyota, and Shopify led the list of advertising money spent on podcasts in April, according to a Magellan AI analysis. [Magellan AI]
    Tilt Take: These brands focus on comedy or sports-genre podcasts. Knowing where companies want to invest their budget is helpful.
Audiences
  • Celebrity fan: TikTok debuted its new “fan spotlight” feature with Billie Eilish’s account. Creators can pin videos from fans that deserve special recognition on their page. Up to five pins can be tagged and expire after a week. [Tubefilter]
    Tilt Take: Celebrating and showcasing your audience is a great way to build a true community.
Tech and Tools
  • More on the page: Google’s upgraded Google Lens and Circle to Search to add more links, knowledge panel information, and even the new AI Overviews to search results. [Search Engine Land]
    Tilt Take: Ranking high isn’t always necessary to get your content in front of Google searchers.
And Finally
  • Certify me: TikTok started a media buying certification program, letting marketers take an exam to show their TikTok-worthy to others. [TikTok]
    Tilt Take: Creators on the platform should take the exam to ensure they know what their prospective sponsors know. It makes for better negotiating.


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Older messages

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