📂 Are you sending these automated emails?

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Today's newsletter is proudly supported by ReactSquad πŸŽ‰

I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon Valley salary rates. It's the only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js. All you have to do is tell them about who you're looking for, they'll find a match within 24 hours, interview your match, and then start your 7-day free trial. There's no minimum commitment and if you're not happy, they'll find a replacement for free. Make sure to mention "Corey" or "Swipe Files."

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The following is a document we share with our clients at Conversion Factory to help give them do an audit of their email marketing.

These are the automated sequences we recommend setting up at a bare minimum.

Onboarding

  • New users series
  • New customers series
  • Key onboarding step reminder
  • New user invite

Retention

  • Upgrade to paid
  • Upgrade to higher plan
  • Ask for review
  • Offer support proactively
  • Product usage report
  • NPS Survey
  • Referral program

Billing

  • Switch to annual
  • Failed payment recovery
  • Cancellation survey
  • Upcoming renewal reminder

Usage

  • Daily/weekly/monthly summary
  • Notifications of key events or milestones

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

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Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​MarketerHire β€” Get matched with a top-tier freelance marketer within 48 hours.
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